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The PR Agency for
Food & Drink, Health, Lifestyle & Better-For-You Brands

We spread trusted messages to all of Australia & New Zealand

PR Services

The list is extensive of the services that PR can do for businesses, brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.

PR Services

Download "Straight Up PR's New Playbook"
The eight rules for a successful PR campaign


Delivering impactful PR & communications campaigns

We are proud to work with much-loved brands, businesses, products & people of influence in the Food & Drink, Health, Lifestyle & Better-For-You industries in Australia & New Zealand. 


We exude authenticity & prioritise the fostering of relationships & building of communities. We do not conform to traditional PR ways of working - we deliver impactful integrative communication campaigns via new media avenues such as Influencer collaborations, experiential marketing, social media management & brand partnerships, paired with traditional approaches. 

The Straight Up approach

We are straight-talking & passionate people who always deliver the results that matter most to our clients.


We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success.


We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.


Brands, Media & Influencers love working with us!

"I had a terrific experience working with Hannah on a story for the Today Show. The filming process was incredibly smooth, despite difficult conditions in the snow. She is wonderfully organised & lined up great talent & locations for us. Quite simply, she gets television & knows how to find an angle in a story. I look forward to working with Hannah & her team again in the future.”


Former Presenter, Channel 9: TODAY Show


Why Straight Up PR is right for your business: 


We are connected

We believe in the power of connections & boast exceptional relationships, with Media, Brands, Influencers, Distributors, Wholesalers & those important to our clients!


We are A+ communicators

We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.


We are Straight Up

We work with People & Brands we believe in 100%. We are all about cutting the spin & being real in all respects.


We are creative 

We are out of the box thinkers & we don't do boring.


We know new ways of doing PR

We stay ahead of industry trends & patterns by engaging deeply in all aspects of the PR world. We always deliver fresh & exceptional work for our clients. 


We are in the industry

We know the FMCG industry like the back of our hands & ooze health & wellness inside & outside of work.


We make sure of it

We don't spray & pray. We are highly proactive & tailor our approach, using our relationships to get results & exceed KPIs.


We are your team

We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too! 


We know brand partnerships

We excel in crafting impactful brand partnerships. By strategically aligning brands, we amplify reach & resonate with target audiences, driving mutual growth & success.

Our Clients

We love working in the Better-For-You industry! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results. 

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