The PR Agency for Health, Lifestyle, Fitness & Better-For-You brands
We spread trusted messages to all of Australia
PR Services
The list is extensive of the services that PR can do for businesses, brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.
Download "The New PR Playbook"
Delivering impactful PR & communications campaigns
We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Better-For-You industries in Australia & New Zealand.
We exude authenticity & prioritise the fostering of relationships & building of communities. We do not conform to traditional PR ways of working - we deliver impactful integrative communication campaigns via new media avenues such as Influencer collaborations, social media management & brand partnerships, paired with traditional approaches.
The Straight Up approach
We are straight-talking & passionate people who always deliver the results that matter most to our clients.
We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success.
We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.
Clients & Media love working with us!
"I had a terrific experience working with Hannah on a story for the Today Show. The filming process was incredibly smooth, despite difficult conditions in the snow. She is wonderfully organised & lined up great talent & locations for us. Quite simply, she gets television & knows how to find an angle in a story. I look forward to working with Hannah & her team again in the future.”
Sylvia Jeffreys
Former Presenter, Channel 9: TODAY Show
Why Straight Up PR is right for your business:
We are connected
We believe in the power of connections & boast exceptional relationships, with Media, Brands & Influencers.
We are A+ communicators
We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.
We are Straight Up
We work with People & Brands we believe in 100%. We are all about cutting the spin & being real in all respects.
We are in the industry
We ooze Health & Wellbeing inside & outside of work.
We make sure of it
We don't spray & pray. We are highly proactive & tailor our approach, using our relationships to get results & exceed KPIs.
We are your team
We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too!
Our Clients
We love working in the better-for-you industry! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results.
Talent Management
Straight Up talented people
We love all of the amazing connections we’ve made through the Health & Wellbeing industry & decided to represent our friends in an official capacity under our sub-brand Straight Up People.
