Straight Up PR
A Leading Communications Agency
The list is extensive of the services that PR can do for businesses, brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.
Let’s get Straight to our story
Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health influencers, a need for talent management was realised & Straight Up People was born.
We are proud to work with much-loved brands, businesses, products & people of influence in the health, fitness & lifestyle industries - across Australia & New Zealand.
Our culture exudes authenticity, & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.
Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social management & brand partnerships, paired with traditional approaches.
Our Straight Up approach
We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, media & influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.
Hannah O'Donnell - Founder & MD
With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – media, influencers, clients & her team.
Boasting over 10 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Freedom Foods, Chia Sisters, Changing Habits, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Woolworths, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & McAfee.
Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of.
In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life.
The media love working with us
What sets us apart
Our clients love us & we love them too!
Our PR work
We love working in the health & wellness industry! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results.