The PR Agency for
Health, Lifestyle, Fitness & Better-For-You Brands

We spread trusted messages to all of Australia

PR Services

The list is extensive of the services that PR can do for businesses, brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.


Download "Straight Up PR's New Playbook"


Delivering impactful PR & communications campaigns

We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Better-For-You industries in Australia & New Zealand. 


We exude authenticity & prioritise the fostering of relationships & building of communities. We do not conform to traditional PR ways of working - we deliver impactful integrative communication campaigns via new media avenues such as Influencer collaborations, social media management & brand partnerships, paired with traditional approaches. 

The Straight Up approach

We are straight-talking & passionate people who always deliver the results that matter most to our clients.


We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success.


We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.


Clients & Media love working with us!

"I had a terrific experience working with Hannah on a story for the Today Show. The filming process was incredibly smooth, despite difficult conditions in the snow. She is wonderfully organised & lined up great talent & locations for us. Quite simply, she gets television & knows how to find an angle in a story. I look forward to working with Hannah & her team again in the future.”


Former Presenter, Channel 9: TODAY Show


Why Straight Up PR is right for your business: 


We are connected

We believe in the power of connections & boast exceptional relationships, with Media, Brands & Influencers.


We are A+ communicators

We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.


We are Straight Up

We work with People & Brands we believe in 100%. We are all about cutting the spin & being real in all respects.


We are in the industry

We ooze Health & Wellbeing inside & outside of work.


We make sure of it

We don't spray & pray. We are highly proactive & tailor our approach, using our relationships to get results & exceed KPIs.


We are your team

We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too! 

Our Clients

We love working in the Better-For-You industry! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results. 

Talent Management

Straight Up talented people

We love all of the amazing connections we’ve made through the Health & Wellbeing industry & decided to represent our friends in an official capacity under our sub-brand Straight Up People.


Ready to chat?
We are!