ALMO

Officially launch the Almo brand, announce the news of the new Almo Crème & share the business story of Linda Monique via a Media & Influencer Relations campaign.

 

The Media relations component of the campaign included sharing a Media release to key publications across health, lifestyle, trade & business publications, which accompanied pitch emails with bespoke story angles along with Linda’s Biography.

 

Stories varied from product placement, recipe features, business/entrepreneurial interviews with Linda as well as podcast opportunities. The Influencer relations involved Straight Up PR sending out Almo product to key Influencers who agreed to receiving, trialing & sharing the product across their Instagram account in an unpaid capacity.

 

To add a creative element to the campaign, Straight Up PR organised a morning coffee drop off for journalists. Receiving personalised orders, Straight Up PR partnered with a Surry Hills café who used Almo in the coffee orders so the journalists could enjoy their morning coffee with an Almo difference.