Changing Habits

Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign.

The Brief

Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign. The focus was to re-introduce Cyndi to traditional & new media, where she could share her expertise & knowledge, then drive Australians to the Changing Habits website. To complement the mainstream & metropolitan activity, Straight Up PR also managed the PR & communications for the Changing Habits ‘Real Food for Health’ regional tour.

Result Highlights

- Podcast interviews with The Melissa Ambrosini Show, Freedom Wellness, Mindful Biz, Thrive, My Wellness Pie

- Broadcast opportunities on CH 10: Studio 10, Talking Lifestyle Radio

- Mainstream online features with Men’s Health, body+soul, Inside Small Business, MiNDFOOD, RESCU

- Influencer collaborations with Alison Morgan, The Unrefined, Low Tox Life, Wholesome Stef

- Regional print features

- Regional online pieces

- Regional radio interviews

Campaign Length

7 months

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