Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign.
Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign. The focus was to re-introduce Cyndi to traditional & new media, where she could share her expertise & knowledge, then drive Australians to the Changing Habits website. To complement the mainstream & metropolitan activity, Straight Up PR also managed the PR & communications for the Changing Habits ‘Real Food for Health’ regional tour.
- Podcast interviews with The Melissa Ambrosini Show, Freedom Wellness, Mindful Biz, Thrive, My Wellness Pie
- Broadcast opportunities on CH 10: Studio 10, Talking Lifestyle Radio
- Mainstream online features with Men’s Health, body+soul, Inside Small Business, MiNDFOOD, RESCU
- Influencer collaborations with Alison Morgan, The Unrefined, Low Tox Life, Wholesome Stef
- Regional print features
- Regional online pieces
- Regional radio interviews