Pacific Harvest

To launch Pacific Harvest's Raw Nori Seaweed Snack Packs into the Australian Market via Media Coverage, Brand Collaborations & a Creative Mailer.

Pacific Harvest

The Brief

To launch Pacific Harvest's Raw Nori Seaweed Snack Packs into the Australian Market via Media Coverage, Brand Collaborations & a Creative Mailer. The focus was to generate brand awareness & highlight the brand's superior nutritional value.

Result Highlights

- Product Placement features in leading print titles: Taste Magazine & Australian Women's Weekly
- Product mention on Channel 7 Online
- Health features in key digital platforms including the likes of Women's Health & Body+Soul
- Trade Media Coverage in Food & Drink Business, Retail World Magazine & Inside FMCG
- Brand Collaboration with Coconut Bowls & exposure via socials to an audience of over 3.1M
- A back-to-school Creative Mailer sent to top tier Influencers Australia wide

Campaign Length

4 months