Pic's Peanut Butter
To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand.
To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand through positive exposure in health, wellbeing & lifestyle publications as well as leveraging Pic Picot’s entrepreneurial story to secure business coverage. Straight Up PR to act as the Pic’s PR team on the ground in Australia – managing Media relations, Influencer campaigns, non-media opportunities, brand collaborations, sampling events, goodie bag inclusions, event activations & more.
- Mainstream print coverage in Women’s Health, Men’s Health, Allied Magazine, Men’s Fitness, The Weekend Australian
- Online features in Huffington Post, News.com.au, Sporteluxe, body+soul, Collective Hub, Convenience, Impulse Retailing
- Launch event for the Pic’s Peanut Butter Slugs in partnership with PE Nation
- Attendance & assistance at over 14 trade shows & events
- Media & Influencer Creative Mailers for Christmas, International Peanut Butter Day, Easter
- Hundreds of pieces of social media posts on Instagram
Retained for 5 years