Stretch Studio

Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level.

The Brief

Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level. The first phase of the campaign was focused on executing a successful launch event at Stretch Studio with top tier Media, Bloggers & Influencers in attendance, followed by a tailored Media, Blogger & Influencer relations campaign to secure more coverage across traditional & social media platforms, ultimately driving more people into the studio.

Result Highlights

- Event attendees included the likes of Women’s Fitness, Daily Mail, Prevention, Marie Claire, Prevention, Melissa Ambrosini, Tim Robards

- Media & Influencer visits outside the launch event by Vogue Australia, Brown Paper Nutrition, Jessica Sepel, Lisa Wipfli, the Base Body Babes

- Secured ongoing relationships with Tim Robards, Sally Obermeder & Maha Corbett from SWIISH

- Coverage across print, online & blogs

- Non-media opportunities explored with vouchers provided for goodie bags

Campaign Length

4 months

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