Throat Scope

To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign.

The Brief

To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign pitching tailored stories to health, medical, lifestyle & mainstream publications. Straight Up PR leveraged Throat Scope’s appearance on Network 10’s Shark Tank & positioned founder Jennifer Holland as an innovative mumpreneur.

Result Highlights

- Print features including front cover of the Newcastle Herald, Take 5, Australian Journal of Pharmacy, Medical Observer

- TV segment on CH 9: Today Show

- Online features with Mamamia, Daily Mail

- Non-media opportunities including the role as guest lecturer & judge at Macleay College

Campaign Length

4 months

PR Information

PR Sydney

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