Well Aligned

To support Well Aligned Chiropractic in navigating the often overwhelming world of PR, Social Media & establishing a strong digital presence.

The Brief

This campaign involved an entire brand refresh, new website launch, establishing brand collaborations, fresh headshots & clinic shoot, whilst also putting Well Aligned in front of key local Influencers & Media.

Straight Up PR invited Influencers to experience a complimentary chiropractic session in exchange for unpaid social media exposure & authentic endorsement. Straight Up PR also provided content calendars for the Well Aligned blog & Instagram to support the business’s overall digital strategy.

Result Highlights

- Six unpaid Influencer visits including Jacqueline Alwill, Beau Walker & Liv Kaplan

- Local Media Coverage in leading newspapers including Mosman Daily & The North Shore Times

- Website relaunch & brand refresh

- Collaborations / Instagram giveaways arranged with Zen Space Desks & KX Pilates

Campaign Length

6 months

PR Information

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