Wellness by Blair

To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health.

The Brief

To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health, with her qualifications as both a Naturopath & Nutritionist. Through tailored Media relations & Meet & Greets, Straight Up PR introduced key journalists & producers to Jess to ensure they keep her top of mind for editorial opportunities.

Result Highlights


- Print pieces of coverage in New Idea, Marie Claire, Women’s Health, Nature & Health, Good Health, Woman’s Day

- Online articles with Sporteluxe, Lifestyle.com.au, body+soul, Mamamia, MiNDFOOD, Essential Kids

- Podcast interviews

- Three TV opportunities with Ch 10: Studio 10

- Radio interview with Talking Lifestyle

Campaign Length

9 months

PR Information

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