Heaven Leigh
To build Heaven Leigh's profile as a Conscious Living Leader, Straight Up PR executed a Media & Brand Relations campaign, as well as executing Events & Creative Mailers. Straight Up PR also executed a Crisis Management Campaign to announce the Bodhi closure news.
The Brief
To build Heaven Leigh's profile as a Conscious Living Leader & pioneer of the Vegan/Plant-Based Restaurant Scene in Australia, as well as executing a Crisis Management Campaign to announce the closure of Bodhi Restaurant to the public.
Result Highlights
- Secured a regular TV Cooking Segment with Channel 7: The Morning Show
- Landed a Cooking Segment on Weekend Sunrise & Studio 10
- Heaven & Bodhi were featured in leading food & lifestyle titles including Good Food, SBS, Concrete Playground, Urban List, Broadsheet, Eat Drink Play, Nourish, Pedestrian TV & Daily Mail
- Brought to life two successful Creative Mailers in collaboration with COVERGIRL's vegan makeup range to celebrate World Vegan Day, resulting in coverage from 60+ Influencers, follower growth & Media coverage in Daily Mail
- Executed three Events at Bodhi Restaurant to drive KOLs into the venue & provide an opportunity for Heaven to connect with like-minded businesses & brands
- Secured Brand Collaborations with leaders in the plant-based food, fashion & lifestyle space including the likes of Wanderlust, TWOOBS, Pure Harvest, pH Clinic & Buddee
- Executed a Crisis Management Campaign to announce the closure of Bodhi Restaurant, securing coverage in top tier Media including Ch:7, Gourmet Traveller, Daily Mail, BuzzFeed, Broadsheet, Pedestrian & Concrete Playground
Campaign Length
2 years