Pic's Peanut Butter
To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand.
The Brief
To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand through positive exposure in health, wellbeing & lifestyle publications as well as leveraging Pic Picot’s entrepreneurial story to secure business coverage. Straight Up PR to act as the Pic’s PR team on the ground in Australia – managing Media relations, Influencer campaigns, non-media opportunities, brand collaborations, sampling events, goodie bag inclusions, event activations & more.
Result Highlights
- Mainstream print coverage in Women’s Health, Men’s Health, Allied Magazine, Men’s Fitness, The Weekend Australian
- Online features in Huffington Post, News.com.au, Sporteluxe, body+soul, Collective Hub, Convenience, Impulse Retailing
- Launch event for the Pic’s Peanut Butter Slugs in partnership with PE Nation
- Attendance & assistance at over 14 trade shows & events
- Media & Influencer Creative Mailers for Christmas, International Peanut Butter Day, Easter & World Chocolate Day in collaboration with leading brands
- In-store partnerships / activations with local Sydney businesses including Sonoma Bakery, Anita Gelato & Concrete Jungle Cafe
- Thousands of pieces of social media posts on Instagram
- Event for the official Australian launch of Pic's Peanut & Chocolate Butter
Campaign Length
Retained for 7 years
Testimonial
Straight Up PR has helped Pic's Peanut Butter build a really good nutty profile in the Australian Health & Wellbeing market through their PR coverage & contacts. It's great to feel like they are our team on the ground in such an important market for us