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Throat Scope
To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign.
The Brief
To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign pitching tailored stories to health, medical, lifestyle & mainstream publications. Straight Up PR leveraged Throat Scope’s appearance on Network 10’s Shark Tank & positioned founder Jennifer Holland as an innovative mumpreneur.
Result Highlights
- Print features including front cover of the Newcastle Herald, Take 5, Australian Journal of Pharmacy, Medical Observer
- TV segment on CH 9: Today Show
- Online features with Mamamia, Daily Mail
- Non-media opportunities including the role as guest lecturer & judge at Macleay College
Campaign Length
4 months
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