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Wellness by Blair
To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health.
The Brief
To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health, with her qualifications as both a Naturopath & Nutritionist. Through tailored Media relations & Meet & Greets, Straight Up PR introduced key journalists & producers to Jess to ensure they keep her top of mind for editorial opportunities.
Result Highlights
- Print pieces of coverage in New Idea, Marie Claire, Women’s Health, Nature & Health, Good Health, Woman’s Day
- Online articles with Sporteluxe, Lifestyle.com.au, body+soul, Mamamia, MiNDFOOD, Essential Kids
- Podcast interviews
- Three TV opportunities with Ch 10: Studio 10
- Radio interview with Talking Lifestyle
Campaign Length
9 months
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