© Straight Up PR 2020

Website designed & developed by Straight Up PR

We help connect New Zealand health & wellbeing

brands with all of Australia 

Straight Up PR

 A Leading Communications Agency 



The list is extensive of the services that PR can do for businesses, brands, products or people of influence. We work with clients on a project or retainer basis, always tailoring our approach to fit their PR requirements.

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Media & Influencer Relations
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Social Media
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Press Office
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About us

Let’s get Straight to our story

Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health influencers, a need for talent management was realised & Straight Up People was born.


We are proud to work with much-loved brands, businesses, products & people of influence in the health, fitness & lifestyle industries - across Australia & New Zealand. 

Our culture exudes authenticity, & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.  

Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social management & brand partnerships, paired with traditional approaches. 

Our Straight Up approach

We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, media & influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.


Hannah O'Donnell - Founder & MD

With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – media, influencers, clients & her team. 

Boasting over 10 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Freedom Foods, Chia Sisters, Changing Habits, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Woolworths, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & McAfee.

Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of. 

In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life.


The media love working with us

Sylvia Jeffreys

Former Presenter, Channel 9: TODAY Show

“I had a terrific experience working with Hannah on a story for the Today Show. The filming process was incredibly smooth, despite difficult conditions in the snow. She is wonderfully organised & lined up great talent & locations for us. Quite simply, she gets television & knows how to find an angle in a story. I look forward to working with Hannah & her team again in the future.”

What sets us apart

We are connected

We believe in the power of connections & boast exceptional relationships, with media, brands & influencers.

We are A+ communicators

We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.

We are in the industry

We ooze health & wellbeing inside & outside of work.

We are straight up

We work with people & brands we believe in 100%. We are all about cutting the spin & being real in all respects.

We make sure of it

We don't spray & pray. We are highly proactive & tailor our approach, using our realtionships to get results & exceed KPIs.

We are your team

We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too! 


Nikki Neate

Global Marketing Manager,

Pic’s Peanut Butter

"Straight Up PR has helped Pic's Peanut Butter build a really good nutty profile in the Australian Health & Wellbeing market through their PR coverage & contacts. It's great to feel like they are our team on the ground in such an important market for us."

Our clients love us & we love them too!

Our PR work

We love working in the health & wellness industry! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results. 

Current clients

 Past clients


A Free Straight Talking 25 Minutes with Hannah O’Donnell

Find out how PR can help your business to achieve your growth objectives, generate widespread awareness & excite consumer action.

Media coverage

We are proud to say we have achieved coverage for our clients with the below publications

& this is just a snap shot!