A photo is worth 1000 words

At Straight Up PR, we believe high quality photography & videography is integral to a successful PR campaign. From scroll-stopping Instagram content to websites, Media & marketing collateral, beautiful content is key.


Our in-house photographer, Han, has been shooting the latest looks for the lovely Miss Lilly apparel for several months. Allocating just a few hours per month to shoot, Han turns around hundreds of stylised images which can be showcased across Lilly’s social channels, e-commerce store, e-newsletters & any additional marketing collateral. Lilly is a perfect example of how content can be amplified & how to do it well.


Lilly beautifully feeds the professional imagery into her Instagram content calendar, driving customers to her boutique, or her online store for those who live further afield. When customers land on the website, Lilly includes a carousel of photos, showcasing the fabrics/prints close up, as well as full-length imagery.


To further amplify the photos provided, Lilly designs & distributes eye-catching e-newsletters to share the latest arrivals with her customers. From wardrobe must-haves & signature Miss Lilly prints to full outfit ideas & inspiration, Lilly makes sure her loyal customers get the first look.


For any one-off events at Miss Lilly Boutique, Han comes along to shoot & capture these special moments. This content is great to share on Social Media to showcase the event highlights, as well as being repurposed for marketing collateral.



In the e-commerce fashion world, business owners know that things need to move quickly. New styles land weekly & these need to be photographed & uploaded to the online store in a timely manner. Lilly & Han make the perfect team, working quickly & professionally to make sure eager customers can get their hands on the latest Miss Lilly numbers as soon as they drop.


For any photography enquiries, please get in touch with us via email: Hannah@StraightUpPR.com.au. From events, to food & fashion, we work closely with clients to help bring your vision to life.