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SUPR Launches the new Living Edge Woolstores showroom

Straight Up PR were delighted to collaborate with Living Edge in launching their breathtakingly beautiful new showroom at The Woolstores in Alexandria. With catering by the magnificent Pearl, a string quartet playing contemporary music, a showcase of regional wineries, a whisky experience station and of course, the deliriously beautiful furnishings (and crowd) the evening was a success.

Guests experienced an epicurean adventure as they traversed the 1900m2 showroom, enjoying canapés and beverages matched to the style of interactive displays of furniture and light installations. The pods on display featured designs from Herman Miller, Walter Knoll, e15, La Chance, BassamFellows, Muuto, Established & Sons and Stellar Works and lighting from Lasvit, Louis Poulsen, Rich Brilliant Willing and Buster + Punch & more, with some pieces seen for the first time on Australian shores.

Living Edge is the largest, and exclusive Australian supplier of most of its stable of luxury brands. To celebrate this relationship, guests in attendance included high profile representatives from Living Edge’s pedigree of brands including Brian Walker CEO of Herman Miller (USA), Markus Benz CEO of Walter Knoll (Germany), Philipp Mainzer Founder of E15 (Germany) and Jean Baptiste Souletie Founder of La Chance (France).

The lavish event celebrated the unveiling of Living Edge’s new showroom and the brand’s extension to further service the needs of work environments, hospitality venues, educational facilities and the home.

For more information on Living Edge and their new showroom, visit

Photography: Caroline McCredie and Esteban La Tessa.


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