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Pic’s Peanut Chocolate Butter Launches in Australia

Updated: Jul 13, 2021

Calling all PB & Chocolate Lovers – the Really Good people at Pic’s Peanut Butter have finally brought their new Peanut & Chocolate Butter to Australia, delighting their peanut butter community with this delicious collaboration. Crafted with the best, premium chocolate the world has to offer, the new Pic’s Peanut & Chocolate Butter is a combination of Pic’s crunchy peanuts with a mix of Whittaker’s Creamy Milk & Dark Ghana Chocolate.

Launching into Coles in April 2021 & Woolworths from the end of May, the perfect pairing fulfils every peanut butter lover’s dream. For 13 years, founder & owner of Pic’s Peanut Butter, Pic Picot has resisted adding anything but salt to his cherished peanut butter, but the wider Pic’s team had plead to try something new. In 2020, the opportunity to collaborate with fellow iconic New Zealand brand, Whittaker’s came about & Pic gave his blessing to the creation of Pic’s Peanut & Chocolate Butter.

“Peanuts & chocolate have always gone well together, & the team have done a marvelous job of turning them into something I know lots of customers will find irresistible. We’re thrilled to be bringing this Pic’s Peanut & Chocolate Butter to Australians, as it’s been going nuts in New Zealand since its launch in late January,” said Pic Picot.

In honour of this decadent new spread & to showcase the number of ways in which Pic's Peanut Chocolate Butter can be enjoyed, we hosted a morning tea event at the iconic Sydney venue, Reign at The QVB. Guests entered through the Pic's Hall of Fame where they were greeted with a Pic's Peanut Chocolate Smoothie & Hot Chocolate to sip on as they mingled before sitting down to a tasting menu. From yoghurt pots & fruit, to Macarons, Scones & Cheesecakes, Pic's Peanut Chocolate Butter took centre stage.

All details of the event were captured by our in-house photographer, from mingling & indulging in the Pic's Peanut Chocolate Butter delights, to window decals, the Pic's Hall of Fame entrance & of course, the delicious treats.

With satisfied tummies & happy hearts, guests went home stocked up with the dangerously delicious new Pic's spread, to enjoy for weeks (or probably just days) to come.


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