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Setting intentions for 2023, Straight Up Style

Here at Straight Up PR, we truly believe in the power of manifestation. (Sidenote, if you haven’t already read the book, Into The Magic Shop by Dr James R Doty, highly recommend – it’s a team fave!).

As we reflect on the year that was & in turn, what we’re envisioning for the year ahead, we thought we’d put the spotlight on some of our beautiful clients & what they hope to bring to their businesses in 2023. Here, they share what their ‘word’ of the year is & their overarching goals & objectives – both personally & professionally.


“Being true to myself, to accept completely things as they are (the good & the bad) & connect deeply with people & things that matter to me” – Natalie Manoushian, Founder, Little Label Co


“The very first word that jumped into my mind for everything I hope to accomplish this year with my clients, future clients, fellow psychologists, my industry in general, & most importantly the youth of Australia struggling with mental health is "Inspire". – Dr Alissa Knight, Clinical Psychologist & Director, The Calming Suite Psychology


“We had an exceptional year of growth last year, adding new products & new collaborations – & this year, we really want to expand & deepen & broaden our reach as a brand, showcasing what we have created to provide more relief to our community & educate everyone on the power of gut health, detoxification & enemas!” – Kyah Seary, Founder, Happy Bum Co


“I am trying to find joy everyday!” – Michele Wilson, CEO & Founder, AWWA


“It's a big year for Chia Sisters. After a tricky few years navigating our way through the pandemic, we now feel we're on the other side & it's really an incredible period of growth for us. With our launch to Australia & the USA last year, we're now focussed on building a sense of community in those markets & replicating what we've created here in New Zealand.

To us, success is hearing anecdotes of how our drinks actually make a difference. Or collaborating with a business on sustainable solutions. Or delivering epic experiences where we can connect with our audiences authentically, honestly & on a deeper level. Community is our way to achieve this.” – Abbie Tebutt, Marketing & Business Development Manager, Chia Sisters


“Off the back of a huge 2022 with the launch of our worldwide partnership with CoComelon & record sales year in Australia (& globally!), we’re looking to sustain momentum & strengthen the Rascal + Friends brand platform as an affordable, super absorbent & premium nappy brand.

In 2023, our focus is on reaching parents at upper-funnel touchpoints to generate mass awareness & brand affinity. This will be achieved through our best-in-class social & digital strategy (find us on TikTok as the #1 most liked & followed nappy brand), our hyper-engaged team of influencers & brand advocates, exclusive retail partnership with Coles, & large-scale sampling to drive trial & get our premium baby product into the hands of more parents (& let our Rascals speak for themselves!)

With this continued momentum we’re working towards our ultimate goal of becoming a category leader & trusted, household brand in Australia.” – Tahlia Rawle, Marketing Executive, Rascal + Friends


“A key goal for Air Locker Training is to continue innovating in our products, services & technology. We’ve got lots of exciting initiatives being launched this year, including international studios & wearable tech. At the core of these activities is being able to deliver altitude training to the masses.” – Alice Hall, Head of Marketing, Air Locker Training

We love how our inspiring clients all have different words as their focus for this year. Here's to a successful and prosperous 2023! If you had to choose one word for yourself or your own business - what would it be!?


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