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Straight Up PR - A Year in Review

Updated: Jan 24, 2020

Twenty-nineteen – what a year! Not only did 2019 bring great success for our clients, talent & industry but also for the growth & success of Straight Up PR. Let’s take a quick look, shall we?

February 2019 – EMPOWdER Launch Event:

On the morning of Valentine’s day, we officially launched EMPOWdER - a range of 100% organic fermented mushroom powder blends by Set The Bar. Set over a beautiful brunch at Bea Restaurant at Barangaroo House with a specially curated menu infused with the four EMPOWdER blends, our guests were treated to an expert panel discussion with Belly Healer, Maddy King, Acupuncturist & Herbalist Chloe Player, & Co-Founder of Set The Bar, Adam Jones. The expert panel discussed all things gut health, vitality & the magical power of mushrooms, hosted by Nutritionist Amelia Phillips. Some of our wonderful guests included Liv Kaplan, Katie Williams, Hollie Azzopardi, Casey Burgess, Samantha Flook, Sami Bloom, Alison Morgan & Hannah Singleton.

March 2019 – Straight Up PR Rebranded!:

After a successful five years, we decided to refresh our brand identity with different colour tones, logo & website, reflecting our new-approach to PR & desire to continue to evolve as an agency & team in the ever-changing media & health industries. We love our new brand & received lots of positive feedback when we officially unveiled it.

March 2019 - Pic’s Peanut Butter ‘Slugs’ Launch Event:

What a DAY! On the morning of the 28th, along with the most epic squad of ‘Pic’s Chick’s’ we officially launched the Pic’s Peanut Butter Slugs into the Australian market. If you haven’t heard about the Slugs by now (we’re sure you have!) they’re individual sachets of smooth peanut butter pocket fuel – available at Coles supermarkets Australia wide.

Our fitness queen Katie Williams took our guests through a snack-size workout, followed by a beautiful peanut butter grazing table by Platter Wonderland. We also collaborated with awesome brands & people such as Scoop It Up on the most delicious bliss balls, our favourite Bennetto Chocolate, Carton & Co as our water sponsor, lululemon for our wonderful yoga mats & our guests were also dressed head to toe in P.E Nation! We’re (& Pic's globally too!) still buzzing from the event! Take a look at some of the amazing guests we had along…our ‘Pick’s Chicks”.

May 2019 – “Talking Straight” Blog Series Launched:

At Straight Up PR, we love supporting others in our community & fostering relationships. So, we decided to introduce a series to our website called “Talking Straight” where every week, we chat briefly, yet soulfully with some of our inspiring clients, talent & friends in the industry. Our first interviewee was Cassey Maynard, one of our wonderful Straight Up People. Check it out here -

June 2019 – Sunsol PRO-biotic Campaign Success:

In June, we began working with one of Australia’s most popular supermarket brands, Sunsol, to help launch its first PRO-biotic toasted muesli range exclusively into Coles supermarkets Australia wide. We also helped drive consumers to Australia’s first Sunsol Muesli Market, with two activations held in Sydney & in Melbourne, to launch the new range.

Throughout our three months Media & Influencer campaign we were able to secure 12 media opportunities across various food & lifestyle publications with a total reach of 587,000 & 61 social posts with various leading expert nutritionists, dietitian's & food & lifestyle influencers with a total reach of 855,147. See below for some of our awesome coverage & a testimonial from Product Manager at Select Harvests, Suzanne van Leeuwen:

"I have worked with the team at Straight Up PR on the launch of our Sunsol PRO-biotic Toasted Mueslis nationwide. Constantly running the extra mile, Straight UP PR exceeded their KPIs & achieved results well beyond expectation which has been great. I would highly recommend their services as their passion & flexible work attitude makes every project a success.” - Suzanne van Leeuwen

October 2019 – NZ Here We Come!:

In October we took a trip to Auckland, New Zealand & revealed that we were now offering our PR & talent services across the ditch! We’re so excited to continue to work with brands, products, experts & the media across the Tasman in 2020.

November 2019 – Talking Straight LIVE!:

After receiving such great feedback & success over our "Talking Straight" blog series, we decided it wasn't fair to just house all of this juicy content online, so we decided to bring it into the real world & launch Talking Straight LIVE! - a quarterly event series giving our guests the opportunity to hear & learn from the people in the Aussie health hub making a real difference, & leave feeling empowered, nourished & energised.

On the evening of the 21st, we welcomed over 60 guests to our first Talking Straight LIVE! event at Ruby Lane Wholefoods to discuss the topic & question “How Socially Healthy Are You?”.

We were joined by an epic line up of panellists, including TV Presenter & MC Teigan Nash, Former Professional Athlete & Podcast Host Katie Williams, Meditation Teacher & Founder of Soul Alive Luke McLeod & Professional Photographer & former Actress Gemma Peanut. Each of these leading souls brought their own flare & expertise & shared their thoughts & personal stories about how they’ve developed & nourished meaningful relationships.

We are ready to make 2020 just as memorable! Let's do this! You can continue to follow along with our epic journey on Instagram at @straightup_pr

Love Straight Up PR xx


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