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Straight Up PR is keeping it real with the launch of ‘Straight Up People’

Two years (to the exact month) after starting health and wellbeing lifestyle public relations agency Straight Up PR, the team has expanded it’s offering into people management through the launch of Straight Up People.

The new service promises a more holistic and genuine approach to talent management and focuses on personalities across the health and wellbeing industry.

Straight Up People is proud to be kicking off its people management offering with the following:

  • Trent ‘Maxi’ Maxwell – Ch 10: Bondi Rescue Lifeguard

  • Rebecca Gawthorne – Nutritionist, Dietician and Founder of Nourish Naturally

  • Jaye Green – Health and Fitness Blogger and Model

  • Olivia Arezzolo – Health and Fitness Blogger and Model

  • Lauren Hannaford – Former Elite Gymnast and Health and Fitness Blogger

  • Scott Reynolds – Health Professional, Athlete and Altitude Trainer

  • Beau Walker – Ex-Professional Surfer and TV Presenter

  • Lauren Patterson – Health, Fitness and Mummy Blogger

Founder and Managing Director, Hannah O’Donnell (nee Furness) says: “We love all of the amazing connections we’ve made through the health and wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we will manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging and deliverables via an array of touch points.”

Straight Up People will be unique, as the team will focus purely on the people at the heart of the business decisions that they’re making on their behalf. Hannah O’Donnell says, “For us it’s not just about getting free product for our people or an invite to an event, it’s about securing relevant opportunities and fostering honest collaborations between all stakeholders – from the influencer, the brand and to the consumer. We will apply our straight up approach to talent management ensuring we truly understand the people and brands we are working with.”

Straight Up PR will manage social media posts, blog integrations, appearances, MC roles as well as above and below the line integrations for its Straight Up People.

Hannah O’Donnell concludes: “I am beyond excited to be unveiling Straight Up People today and look forward to continuing to grow the business to truly create a difference and add value to our clients and audiences.

“In the true nature of what’s important to us and our business – we’ve included quotes from some of the people in our lives. We think this sums up why we’ve started Straight Up People!”

Media: “The health space is very personality driven at the moment, with brands increasingly keen to align with key influencers, experts and celebs as a powerful way to get their messages out there. Relevant and credible collaborations are absolutely essential in order to get media – and consumer – attention, so it’s great that Straight Up People has been launched to fill this growing need for believable brand-talent partnerships. I’ve always found Straight Up PR so professional to deal with, so I’m sure their next venture will be a great success.” Editor, Bonnie Bayley, Healthy ME TV

Media: “This is a list of some great, reputable, credible influencers – which is becoming increasingly hard to find when you’re sifting through the crowded blogosphere! Glad to hear Straight Up PR is making the break into people management as it benefits us media folk to have someone carefully curate the best talent for us.” Editor, Samera Kamaleddine, Women’s Fitness Magazine

Blogger: “It is a natural progression for Hannah O’Donnell and her team to venture into the management of talent. Hannah’s approach to PR has always emphasised relationships, with a warm, kind, genuine approach, that her current client-list benefits from greatly. I have no doubt the new arm of Straight Up People will be a huge success!” Founder of TOMBOY, Chloe Brinklow

Client: “The team at Straight Up PR don’t just care about our brand and its exposure. They care about us and our beautiful staff. Which is why it is absolutely no surprise to us at all that they have moved into the people game. Straight Up PR love people and for this reason alone they will hit people management out of the park with Straight Up People! Go get them girls!” Co-founder of Little Flowers, Chris Bennett

People: “Straight Up PR is a great company to be a part of. They are very friendly, happy and positive, and they do an amazing job, truly looking after their people. Their smiles never leave their faces and I always get excited about the next adventure with the team!” Ch 10: Bondi Rescue Lifeguard, Trent ‘Maxi’ Maxwell

People: “I had been waiting to connect with the right agency that would understand me and my values, and who would represent me with integrity. As soon as I met the girls at Straight Up PR I just knew that it would be the perfect match. Not only are they on the pulse with everything that is happening in the health and wellbeing industry but their positive and genuine nature makes working with them an absolute delight.” Nutritionist, Dietician, and Founder of Nourish Naturally, Rebecca Gawthorne

For more information about Straight Up PR and its new division Straight Up People, visit: www.StraightUpPR.com.au or drop Hannah an email to set up a little face to face catch up Hannah@StraightUpPR.com.au.



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