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The Aussie Start-Up Changing the World into a Pleasant State

We're inspired by our better-for-you clients every day - & that's why we love what we do at Straight Up PR.

Our client, ethical home cleaning brand, Pleasant State, were announced as winners of the Trans- Tasman Innovation and Growth Awards 2022. They were presented the award by Prime Ministers Albanese and Ardern – it doesn’t get much better than that!

The news has already been picked up by SmartCompany, Women’s Agenda & Inside Small Business.

Shining a spotlight on successful innovation and growth stories in Australia and New Zealand, the Trans-Tasman Innovation and Growth Awards celebrate emerging businesses that are continuously disrupting and innovating – with a strong focus across the following areas: collaboration, growth, talent and wellbeing, funding approach and environment and social impact.

Impressing the judges in all five areas, Pleasant State is one of four winners who will receive a unique prize package which includes a cash injection of $25,000 AUD as well as an exclusive invitation to the 2022 Australian New Zealand Leadership Forum which offers one-of-a-kind collaboration and networking opportunities attended by Australian and New Zealand senior business and government leaders.

“The Pleasant State team is thrilled to have won this award,” says Ami Bateman, CEO & Co- Founder of Pleasant State. We’re on a mission to prove that doing good is good for business so winning an award that celebrates growth and innovation shows that we’re doing just that. As a bootstrapped, female-founded start-up our hope is that this inspires other women to do the same. To be presented the award by both Prime Minister Albanese and Prime Minister Ardern was an honour. We’re so excited to use this momentum to continue to scale, innovate and grow our impact across Australia and New Zealand.”

Pleasant State formulates, manufactures, and sells effective, non-toxic, zero-waste dissolvable cleaning bars made from plant-based surfactants. Pleasant State is now in over 16,000 homes across Australia and New Zealand and has saved over 85,000 single-use plastic bottles from going to landfills.

To check out Pleasant State, head to their website:


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