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Only 2% of Australians are eating their veggies

Recent Roy Morgan research has revealed that only 2% of Australians are eating the recommended daily intake of fruit and vegetables… 2%! And vegetables are where most Australians fell short with more than 60% of the population eating just one or two servings each day. *

Founder of Yummia, Mia McCarthy noticed these disturbing trends and wanted to do something about it. With her strong passion for health and wellbeing, and her innovative mind, Mia decided to create a product that would make incorporating vegetables into your daily diet easy, affordable and most importantly – delicious!

Straight Up PR could not be more excited to launch the Yummia Yoghurts with Mia and her team! Yummia Yoghurts are a delectable layered yoghurt with a fruit and vegetable offering. Each tub has ½ a serving of vegetables and are perfect for those who are living hectic lifestyles but still want to be healthy.

The vegetable addition is an Australian first and is also a cutting edge development in the Australian FMCG health industry.

Yummia Yoghurts come in three unique flavours; Strawberry & Beetroot, Apple & Carrot and Sweet Potato & Cinnamon and have achieved a prestigious 5.0 Star Health Rating.

If running a successful national business wasn’t enough, Mia has recently commenced her postgraduate diploma in Strategy and Innovation at Oxford University. What a superwoman!

Yummia is available in all Woolworths Chilled Healthy bites aisles and other independent grocers nationally. See the full list of stockist at


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