Whittaker’s Turns Chocolate World Upside Down with new Peanut Butter & Jelly Block

World class chocolate makers, Whittaker’s have launched an innovative new Peanut Butter & Jelly 250g Block, and are creating a fun and unique eating experience by giving Chocolate Lovers the chance to savour the flavours separately and playfully challenging them to make their own PB&J ‘sandwich’.


Whittaker’s have partnered with fellow iconic New Zealand brand, Pic’s Peanut Butter, whose salty, smooth peanut butter features at one end, with a tart, fruity boysenberry jelly at the other, all encased in Whittaker’s super smooth 33% cocoa milk chocolate.

Having more than one filling in a block is a first for Whittaker’s, and the team have created a unique way of enjoying their chocolate block. Whittaker’s co-Chief Operating Officer, Holly Whittaker says, “Whittaker’s Chocolate Lovers can enjoy the delicious taste of either the peanut butter or boysenberry jelly filled pieces, or stack them together to make their own peanut butter and jelly ‘sandwich’. With different flavours at each end of the block, there’s a fun element of discovery for those who like both of the flavours or the combination of them together, or for sharing between people who have different flavour preferences.”

Like all Whittaker’s chocolate, Peanut Butter & Jelly Block is made from beans-to-bar at Whittaker’s one factory in Porirua, and the company is proud to be sourcing the key ingredients for the fillings locally as well.

“As a New Zealand chocolate maker, we’re thrilled to support local by using delicious peanut butter made by our friends at Pic’s in Nelson. The jelly filling is also connected to the region, using a fresh boysenberry juice concentrate with fruit grown in the warm Nelson sunshine. It means our Peanut Butter & Jelly Block really is a distinctively Kiwi take on this classic flavour,” says Holly.


Recently named the Reader’s Digest Most Trusted Brand for the tenth consecutive year, Whittaker’s also celebrates its 125th anniversary this year.

“Our unique new block format for Whittaker’s Peanut Butter & Jelly reflects Whittaker’s ongoing commitment to innovation because we truly believe ‘best is always better’ and we hope our Whittaker’s Chocolate Lovers enjoy this fun new flavour as much as we do,” says Holly.

Whittaker’s Peanut Butter & Jelly is Rainforest Alliance CertifiedTM, as is Whittaker’s entire range of 116 products crafted with Ghanaian cocoa beans.


We've received some amazing coverage from publications such as PedestianTV, News.com.au and The Daily Mail for this amazing double delight combo, sparking an online viral frenzy across social media.


This special release will be available in Coles, Woolworths and Big W stores nationwide by the 11th October. Look out for the distinctive double-ended packaging, which will make for eye-catching on- shelf designs based on how the blocks are stacked.