The brilliant founder of ready-made bircher muesli brand Yummia, Mia McCarthy, spoke to BRW about the expansion of her creation to Woolworths. Mia shared her story of where it all began, her journey and her thoughts on creating a new category in the Australian retail marketing.
Check out the article here: http://www.brw.com.au/p/entrepreneurs/yummia_founder_woolworths_mccarthy_zr0bKlaoLOZcSQRJTVYE9L?utm_content=bufferf7d1a&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
