Let’s get Straight to our story
Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health Influencers, a need for talent management was realised & Straight Up People was born.
We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Wellbeing industries in Australia & New Zealand.
In 2019, we recognised a need for a PR agency who could help New Zealand brands cross the Tasman to reach a new audience. We are known as the tried & tested Australian PR agency of choice, who will successfully launch your brand into this market.
Our culture exudes authenticity, & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.
Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR delivers impactful integrative communication campaigns via new media avenues such as Influencer collaborations, social management & brand partnerships, paired with traditional approaches.
Our Straight Up approach
We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.
Founder & Managing Director
With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – Media, Influencers, clients & her team.
Boasting over 10 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Melrose, Freedom Foods, Chia Sisters, Changing Habits, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Woolworths, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & Fitbit.
Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming Media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of.
In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life.
PR & Talent Consultant
Nastasia has a passion for delivering integrated & impactful campaigns that get people talking.
Always knowing that PR was for her, Nastasia studied a Bachelor of Media, specialising in Public Relations & Advertising at the University of New South Wales, before interning to gain industry knowledge & experience. Landing her dream job at Straight Up PR in 2014, Nastasia instantly fell in love with the fact that she could combine her two passions – health & PR.
Highly organised, straight-talking, with a flair for creative thinking, Nastasia gets a real kick from delivering tangible results for clients. Having worked on campaigns across Australia & New Zealand, with clients including the likes of Pic’s Peanut Butter, Life Education’s Ocsober campaign, Changing Habits & Melrose Health, Nastasia draws from her authentic relationships she’s built in the industry & drives real conversations about her clients through bold campaigns.
Feeling lucky enough to love what she does for work, when Nastasia isn’t chatting away to a client on the phone, or typing energetically at her laptop, you’ll find her at a Reformer Pilates class, wholefoods café or cooking (most likely a pasta) with her partner for their family & friends with an organic Pinot Noir in hand.