About us

Let’s get Straight to our story

Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health Influencers, a need for talent management was realised & Straight Up People was born.


We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Better-For-You industries in Australia & New Zealand. 


​ "We strive to be the best we can be & do our best work for clients, in an authentic & Straight Up way. We’re not perfect, but we’re better," says Hannah O'Donnell.


In 2019, we recognised a need for a PR agency that could help New Zealand brands cross the Tasman to reach a new audience. We are known as the tried & tested Australian PR agency of choice, who will successfully launch your brand into this market.

Our culture exudes authenticity & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.  

Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR has founded their very own New PR Playbook & consistently delivers impactful integrative communication campaigns via new & traditional Media avenues. The four pillars of the Playbook include New & Traditional Media, Creative Mailers, Brand Collaborations & Influencer Campaigns.

Our Straight Up approach

We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.

Hannah O'Donnell

Founder & Managing Director

With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – Media, Influencers, clients & her team. 


​Equipped with a bachelor of Communications majoring in Marketing & PR, & boasting over 15 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Soulfresh, Whittaker's, Woolworths, Vegepod, Vicks, Almo, Freedom Foods, Dr Bronner's, Australian Dental Association: Dental Health Week, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & Fitbit.

Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming Media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of. 

In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life. 


Hannah is not only a proud businessowner but a delighted Mum & Wife to two fun loving kids, Frankie & Beau, husband Craig & fur baby Piper. In Hannah’s down time, you’ll find her enjoying a mat Pilates class, at the beach, going for nature walks, watching reality TV on catch up, entertaining friends with a killer platter & organic wine in hand or hatching their next reno plan. 


We want to learn about you! 


Nastasia Marjanovic

Account Director

Nastasia has a passion for delivering integrated & impactful campaigns that get people talking. 


Always knowing that PR was for her, Nastasia studied a Bachelor of Media, specialising in Public Relations & Advertising at the University of New South Wales, before interning to gain industry knowledge & experience. Landing her dream job at Straight Up PR in 2014, Nastasia instantly fell in love with the fact that she could combine her two passions – health & PR. 


Highly organised, straight-talking, with a flair for creative thinking, Nastasia gets a real kick from delivering tangible results for clients. Having worked on campaigns across Australia & New Zealand, with clients including the likes of Pic’s Peanut Butter, Life Education’s Ocsober campaign, Changing Habits & Melrose Health, Nastasia draws from her authentic relationships she’s built in the industry & drives real conversations about her clients through bold campaigns. 

Feeling lucky enough to love what she does for work, when Nastasia isn’t chatting away to a client on the phone, or typing energetically at her laptop, you’ll find her at a Reformer Pilates class, wholefoods café or cooking (most likely a pasta) with her partner for their family & friends with an organic Pinot Noir in hand. 

Hannah Singleton

Account Manager

Highly skilled in design, communications & all things digital media, Hannah has a genuine passion for working with brands in the health & lifestyle space. Driven by the desire to help brands grow their businesses & reach their goals, Hannah combines her expertise in social media, marketing, PR, photography & innovative brand collaborations to deliver impactful results. Her clients include the likes of MOJO, Ārepa, She SUPs, Fem21, Regal Salmon, Tropeaka & Kolorex.


While studying a Bachelor of Media & Communications at the University of Sydney, Hannah started Healthy Luxe, a health, food & lifestyle platform which was a cultivation of everything she loved – cooking, writing, social media, health, styling & photography. Her zest for elevating brands through communication tactics & collaboration is what consolidated Hannah’s interest for the new-PR space & led her to join the team at Straight Up PR. Hannah’s suite of skills complements Straight Up PR’s portfolio & offering & she is a true asset to the team.


On the weekend you’ll find Hannah at the beach, a Pilates class, checking out the best new cafes in Sydney (sharing her experience on her socials) or enjoying the occasional chilli margarita with friends.

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Sophie Ferguson

Account Manager


Armed with a wealth of social media knowledge & all things communications, Sophie is passionate about the health & wellness space, & helping brands thrive. No stranger to the PR hustle, Sophie combines her love of people & ideas with engaging content, strategic partnerships & collaborations to elevate brands in the better-for-you space. Her clients include the likes of Casalare, Hubbards, Chia Sisters, Happy Bum Co, Buddee, & Polestar Pilates.


Over the course of Sophie’s career to date, she has proudly worked with a number of brands in the wellness industry. After moving from Perth to Sydney in 2019, Sophie started out on the other side of PR; growing her social networks, forming strong brand partnerships, & even launching her own Podcast, High Tides & Salty Vibes. Sophie’s love for social media was established early on when she had the joy of working for Seven Network in Social Media & Research, followed by time at Rockwear as a Social Media Manager, more recently.


Equipped with a Bachelor Degree in Journalism & Screen Arts, along with a Post-Graduate Diploma of Broadcast, & a Pilates Instructor qualification, Sophie has a love for communications, content creation, & fitness & health, which she applies to her PR campaigns at Straight Up PR. 


On the weekend you’ll find Sophie at the beach, on a Pilates mat in Bondi, scoping out the latest local cafe, creating a new gluten-free, dairy free snack in the kitchen or socialising with her boyfriend & friends over a good bottle of red. Likely, all of the above.

Julia Leon

Account Manager

Passionate about all things health and nutrition, Julia holds a Bachelor of Media (Communications & Journalism) from the University of New South Wales and has recently completed a Bachelor of Health Science (Food & Nutrition) through Charles Sturt University.  


Alongside her formal education, Julia comes equipped with almost 10 years’ industry experience, starting her editorial career in magazines where she has written for a number of women’s lifestyle titles in both Sydney and New York.  


Having since worked across various sectors in the health and wellness space including content creation, copywriting, strategic marketing and brand partnerships, Julia feels right at home at StraightUp PR where she gets to express her creativity to drive results for clients. From conception to execution, she absolutely loves a good brainstorming session and seeing ideas come to life. 


As a proud mother and wife, Julia’s favourite moments involve spending time with her little family. On the weekend, you’ll find them somewhere outdoors, grabbing a coffee (and babycino), catching up with friends and enjoying Sunday lunches where food comas are the norm in an Italian household.   


The Straight Up PR Journey

A new PR agency is launched promising a more honest, transparent & ‘straight up’ approach to PR

Straight Up PR


July 2014

Hannah is awarded for continuing to inspire people with powerful leadership skills & positive attitude to work & life

Sept 2014

Hannah awarded

30 under 30

Expanding into talent management to represent some of industry's leading people

Sept 2015

Straight Up People

was born 

We decided to rebrand, to Reflect our new approach to PR with new media avenues such as, influencer collaborations, brand partnerships, paired with traditional approached

April 2019

Straight Up PR


Owning the conversation in the Media about work like integration & how this results in a more productive & happier team, who produce outstanding work everyone is proud of

Nov 2018

Owning Flexible

working in the media

We moved from Surry Hills to Manly as we craved the healthy vibes & positive energy from the ocean air

Feb 2016

Made the Move 

to Manly

Capitalising on the explosion of NZ health brands looking to enter the Australian market - we launched new arm of our business

Oct 2019

New Zealand


Hannah is awarded for continuing to inspire people with powerful leadership skills & positive attitude to work & life

Nov 2019

Talking Straight Live 

During COVID-19 we took flexible working to the next level, with our virtual office concept implemented. Maintaining a focus on a healthy work environment that deliver results

April 2020

Straight Up Office goes virtual

Straight Up PR saw the pause of events (thanks Covid) as an opportunity to get creative with Creative Mailers, involving strategic brand partnerships & interactive concepts

June 2020

Year of the Creative Mailer

PR & Talent Director, Nastasia, presented our New PR Playbook at the Naturally Good Business Summit

April 2021

Shared our New PR Playbook at Naturally Good Business Summit

Straight Up PR saw the pause of events (thanks Covid) as an opportunity to get creative with Creative Mailers, involving strategic brand partnerships & interactive concepts

Nov 2021

Virtual event for NZ brands looking to create brand buzz in AUS

That's enough about us. 

We want to learn about you!