About us

Let’s get Straight to our story

Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health Influencers, a need for talent management was realised & Straight Up People was born.

 

We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Wellbeing industries in Australia & New Zealand. 

In 2019,  we recognised a need for a PR agency who could help New Zealand brands cross the Tasman to reach a new audience. We are known as the tried & tested Australian PR agency of choice, who will successfully launch your brand into this market.

Our culture exudes authenticity, & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.  


Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR delivers impactful integrative communication campaigns via new media avenues such as Influencer collaborations, social management & brand partnerships, paired with traditional approaches. 

Our Straight Up approach

We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.

Hannah O'Donnell - Founder & MD

With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – Media, Influencers, clients & her team. 

Boasting over 10 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Melrose, Freedom Foods, Chia Sisters, Changing Habits, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Woolworths, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & Fitbit.

Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming Media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of. 

In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life.
 

That's enough about us. 

We want to learn about you! 

PR Information

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