About us

Let’s get Straight to our story

Passionate about the growing power of the PR industry, Hannah O’Donnell founded Straight Up PR in 2013. The business was created to fill a gap in the market for a PR agency that specialised in health & wellness, both inside & outside of work. Then in 2015 after working with so many health Influencers, a need for talent management was realised & Straight Up People was born.


We are proud to work with much-loved brands, businesses, products & people of influence in the Health, Lifestyle, Fitness & Better-For-You industries in Australia & New Zealand. 


​ "We strive to be the best we can be & do our best work for clients, in an authentic & Straight Up way. We’re not perfect, but we’re better," says Hannah O'Donnell.


In 2019, we recognised a need for a PR agency that could help New Zealand brands cross the Tasman to reach a new audience. We are known as the tried & tested Australian PR agency of choice, who will successfully launch your brand into this market.

Our culture exudes authenticity & prioritises the fostering of relationships & building of communities - the essence of what PR is all about.  

Not conforming to traditional PR ways of working, & after noticing the emerging need for 'New PR' practices, Straight Up PR has founded their very own New PR Playbook & consistently delivers impactful integrative communication campaigns via new & traditional Media avenues. The four pillars of the Playbook include New & Traditional Media, Creative Mailers, Brand Collaborations & Influencer Campaigns.

We love all of the amazing connections we’ve made through the Health & Wellbeing industry & decided to represent our friends in an official capacity under our sub-brand Straight Up People.


We love all of the amazing connections we’ve made through the Health & Wellbeing industry & decided to represent our friends in an official capacity under our sub-brand Straight Up People.


Our Straight Up approach

We are straight talking & passionate people who always deliver the results that matter most to our clients. We are all about understanding people, building & maintaining relationships, cutting the spin & being real. Remaining knowledgeable & trustworthy to our clients, Media & Influencers is key to our success. We love what we do, we love the people we work with & we will only take on your business if we believe in you & what you're trying to achieve.

Hannah O'Donnell

Founder & Managing Director

With her infectious energy, strong industry knowledge & unique business attributes, Hannah loves building positive relationships with all kinds of people – Media, Influencers, clients & her team. 


​Equipped with a bachelor of Communications majoring in Marketing & PR, & boasting over 15 years experience in the industry, Hannah has delivered a number of successful integrated communications campaigns for leading brands in Australia & New Zealand, including Soulfresh, Whittaker's, Woolworths, Vegepod, Vicks, Almo, Freedom Foods, Dr Bronner's, Australian Dental Association: Dental Health Week, SkyZone, Pic’s Peanut Butter, Johnson & Johnson, Destination NSW, Fairfax Media & Events, Nikon, Moet Hennessy & Fitbit.

Practicing what she preaches, Hannah believes in work/life integration & trusts that especially working in PR, you should be 'on' all the time - consuming Media & always finding it a joy to think of the next opportunity you're going to secure your client. With this mindset, Hannah also encourages her team to put their own health first, & even when life gets 'full' to keep up with their daily wellbeing practices, as she's seen first hand how this results in a more productive & happy team, who produce outstanding work everyone is proud of. 

In her first year of business at Straight Up PR, Hannah was awarded B&T’s 30 Under 30 Award, & she continues to inspire people with her powerful leadership skills & positive attitude to work & life. 


Hannah is not only a proud businessowner but a delighted Mum & Wife to two fun loving kids, Frankie & Beau, husband Craig & fur baby Piper. In Hannah’s down time, you’ll find her enjoying a mat Pilates class, at the beach, going for nature walks, watching reality TV on catch up, entertaining friends with a killer platter & organic wine in hand or hatching their next reno plan. 


We want to learn about you! 


Nastasia Marjanovic

Account Director

Nastasia has a passion for delivering integrated & impactful campaigns that get people talking. 


Always knowing that PR was for her, Nastasia studied a Bachelor of Media, specialising in Public Relations & Advertising at the University of New South Wales, before interning to gain industry knowledge & experience. Landing her dream job at Straight Up PR in 2014, Nastasia instantly fell in love with the fact that she could combine her two passions – health & PR. 


Highly organised, straight-talking, with a flair for creative thinking, Nastasia gets a real kick from delivering tangible results for clients. Having worked on campaigns across Australia & New Zealand, with clients including the likes of Pic’s Peanut Butter, Life Education’s Ocsober campaign, Changing Habits & Melrose Health, Nastasia draws from her authentic relationships she’s built in the industry & drives real conversations about her clients through bold campaigns. 

Feeling lucky enough to love what she does for work, when Nastasia isn’t chatting away to a client on the phone, or typing energetically at her laptop, you’ll find her at a Reformer Pilates class, wholefoods café or cooking (most likely a pasta) with her partner for their family & friends with an organic Pinot Noir in hand. 

Hannah Singleton

Account Manager
Photographer / Content Creator

Highly skilled in design, communications & all things digital media, Hannah has a genuine passion for working with brands in the health & lifestyle space. Driven by the desire to help brands grow their businesses & reach their goals, Hannah combines her expertise in social media, marketing, PR, photography & innovative brand collaborations to deliver impactful results. Her clients include the likes of Ārepa, She SUPs, Well Aligned, Tropeaka & Kolorex.


While studying a Bachelor of Media & Communications at the University of Sydney, Hannah started Healthy Luxe, a health, food & lifestyle platform which was a cultivation of everything she loved – cooking, writing, social media, health, styling & photography. Her zest for elevating brands through communication tactics & collaboration is what consolidated Hannah’s interest for the new-PR space & led her to join the team at Straight Up PR. Hannah’s suite of skills complements Straight Up PR’s portfolio & offering & she is a true asset to the team.


On the weekend you’ll find Hannah at the beach, a Pilates class, checking out the best new cafes in Sydney (sharing her experience on her socials) or enjoying the occasional chilli margarita with friends.

Luke Aquilina

Account Coordinator

Possessing a range of skills in digital media & marketing, design & client relations, Luke has always had a passion for sport, fitness, health & wellbeing & being in & amongst nature. Dedicated to authentically growing brands & delivering results for the clients he works with & his team, Luke draws on his business & marketing knowledge & experience from a range of industries, as well as his creative flair in graphic design, photography & videography.


Graduating with a Bachelor of Business & Commerce, majoring in Sport Management & Marketing from Western Sydney University, Luke has previously worked in the sporting industry for the GWS Giants & a Business Administration & Marketing role with Polestar Pilates Australia. Always seeking to combine his passions in digital media & marketing, building strategies & campaigns & the fitness, health & wellbeing industry, Luke is a wonderful addition to the Straight Up PR team.


In his downtime, you’ll find Luke hitting the surf with his mates, exploring creatures beneath the ocean’s surface, going on adventures & hikes, mixing up workouts between the gym & a Pilates class, keeping a keen eye on a range of sports or catching up with friends at a bar over a beer or red wine.

The Straight Up PR Journey

A new PR agency is launched promising a more honest, transparent & ‘straight up’ approach to PR

Straight Up PR


July 2014

Hannah is awarded for continuing to inspire people with powerful leadership skills & positive attitude to work & life

Sept 2014

Hannah awarded

30 under 30

Expanding into talent management to represent some of industry's leading people

Sept 2015

Straight Up People

was born 

We decided to rebrand, to Reflect our new approach to PR with new media avenues such as, influencer collaborations, brand partnerships, paired with traditional approached

April 2019

Straight Up PR


Owning the conversation in the Media about work like integration & how this results in a more productive & happier team, who produce outstanding work everyone is proud of

Nov 2018

Owning Flexible

working in the media

We moved from Surry Hills to Manly as we craved the healthy vibes & positive energy from the ocean air

Feb 2016

Made the Move 

to Manly

Capitalising on the explosion of NZ health brands looking to enter the Australian market - we launched new arm of our business

Oct 2019

New Zealand


Hannah is awarded for continuing to inspire people with powerful leadership skills & positive attitude to work & life

Nov 2019

Talking Straight Live 

During COVID-19 we took flexible working to the next level, with our virtual office concept implemented. Maintaining a focus on a healthy work environment that deliver results

April 2020

Straight Up Office goes virtual

Straight Up PR saw the pause of events (thanks Covid) as an opportunity to get creative with Creative Mailers, involving strategic brand partnerships & interactive concepts

June 2020

Year of the Creative Mailer

PR & Talent Director, Nastasia, presented our New PR Playbook at the Naturally Good Business Summit

April 2021

Shared our New PR Playbook at Naturally Good Business Summit

That's enough about us. 

We want to learn about you!