Connecting
New Zealand Brands
At Straight Up PR we recognised a need for a PR agency who could help New Zealand brands cross the Tasman to reach a new audience & successfully launch into Australia.
As an agency, we are experts in expanding the reach for Food & Drink, Health, Lifestyle & Better-For-You companies working with them to launch their products, services & brands into Australia.
We love to partner with distributors & be their agency of choice to support their brands & help them get noticed in a new country.
We have had great success with our long-standing client for over 5+ years Pic’s Peanut Butter, along with Whittaker's, Proper Crisps, Something to Crow About, Hubbards, Chia Sisters, Arepa, Kolorex, Rascal + Friends, AWWA, Regal Salmon, Juicies, Pacific Harvest & Wellness by Blair (to name only a handful).
Pic’s Peanut Butter, CEO, Aimee McCammon, says, “Pic's Peanut Butter has worked with Hannah O'Donnell & the Straight Up PR team since we launched into Australian supermarkets, over 10 years ago. They've been an indispensable partner in our Australian journey & we couldn’t have navigated this market without them. From the very beginning Straight Up PR has brought passion, great ideas, & an unwavering belief in our brand. Hannah has been the driving force behind cementing Pic’s Peanut Butter as the go-to premium natural peanut butter for Aussie foodies. More than a PR agency, Straight Up has been a trusted extension of our team — agile, honest, & always delivering with heart. They’ve helped us build a strong brand presence with creative campaigns, authentic storytelling, & connections that truly matter."
To take your brand global with a tried & tested PR agency who will deliver the results that matter most to you – contact us!
Why Straight Up PR is right for your business:
We are connected
We believe in the power of connections & boast exceptional relationships, with Media, Brands, Influencers, Distributors & Retailers.
We are A+ communicators
We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.
We are Straight Up
We work with People & Brands we believe in 100%. We are all about cutting the spin & being real in all respects.
We are in the industry
We know the FMCG space like the back of our hands & ooze Health & Wellbeing inside & outside of work.
We make sure of it
We don't spray & pray. We are highly proactive & tailor our approach, using our relationships to get results & exceed KPIs.
We are your team
We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too!