Australian PR Agency for New Zealand Brands

We help connect NZ Health, Lifestyle & Better-For-You brands with Australians

Straight Up PR

A Leading Communications Agency Specialising in PR for the Health, Lifestyle, Fitness & Better-For-You industries in Australia & New Zealand  



New Zealand Brands

At Straight Up PR we recognised a need for a PR agency who could help New Zealand brands cross the Tasman to reach a new audience & successfully launch into Australia.


As an agency, we are experts in expanding the reach for Health, Lifestyle, Fitness & Better-For-You companies working with them to launch their products, services & brands into Australia.


We love to partner with distributors & be their agency of choice to support their brands & help them get noticed in a new country. 


We have had great success with our long-standing client for over 5+ years Pic’s Peanut Butter, along with Whittaker's, Chia Sisters, Arepa, Kolorex, Regal Salmon & Wellness by Blair – to name only a handful.


Global marketing manager for Pic’s Peanut Butter, Nikki Neate, says, “We’ve worked with Straight Up PR for over three years now, & it’s been such a positive experience being able to grow together as businesses & brands in the Australian market. With their real & go-getter approach, they’ve helped Pic’s Peanut Butter reach out to & grow our tribe of Picsters!” 


To take your brand global with a tried & tested PR agency who will deliver the results that matter most to you – contact us!


Our NZ Clients


OUR NZ Clients 


Book a free session to find out how Straight Up PR can help you grow in Australia!

Talk to Hannah O'Donnell, our founder & PR strategist to find out how PR can help your business achieve your growth objectives, generate widespread awareness & excite customer action.


We are experts in expanding the reach for Health, Lifestyle, Fitness & Better-For-You companies

Ready to chat? We are!