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We help connect NZ
Food & Drink, Lifestyle & Better-For-You brands with Australians

Australian PR Agency for New Zealand Brands

New Zealand Brands

At Straight Up PR we recognised a need for a PR agency who could help New Zealand brands cross the Tasman to reach a new audience & successfully launch into Australia.


As an agency, we are experts in expanding the reach for Food & Drink, Health, Lifestyle & Better-For-You companies working with them to launch their products, services & brands into Australia.


We love to partner with distributors & be their agency of choice to support their brands & help them get noticed in a new country. 


We have had great success with our long-standing client for over 5+ years Pic’s Peanut Butter, along with Whittaker's, Proper Crisps, Something to Crow About, Hubbards, Chia Sisters, Arepa, Kolorex, Rascal + Friends, AWWA, Regal Salmon, Juicies, Pacific Harvest & Wellness by Blair (to name only a handful). 


Former Global Marketing Manager for Pic’s Peanut Butter, Nikki Neate, says, “We’ve worked with Straight Up PR for over three years now, & it’s been such a positive experience being able to grow together as businesses & brands in the Australian market. With their real & go-getter approach, they’ve helped Pic’s Peanut Butter reach out to & grow our tribe of Picsters!” 


To take your brand global with a tried & tested PR agency who will deliver the results that matter most to you – contact us!

Book a free session to find out how Straight Up PR can help you grow in Australia!

Talk to Hannah O'Donnell, our Founder & PR Strategist to find out how PR can help your business achieve your growth objectives, generate widespread awareness & excite customer action.


Our NZ Clients

We love working with our New Zealand Clients! We have a proven track record for delivering strategic, impactful & meaningful campaigns that achieve outstanding results. 


Why Straight Up PR is right for your business: 


We are connected

We believe in the power of connections & boast exceptional relationships, with Media, Brands, Influencers, Distributors & Retailers. 


We are A+ communicators

We believe that communication is key to all good relationships. We love to be in touch regularly & provide ongoing progress updates & detailed reports.


We are Straight Up

We work with People & Brands we believe in 100%. We are all about cutting the spin & being real in all respects.


We are in the industry

We know the FMCG space like the back of our hands & ooze Health & Wellbeing inside & outside of work.


We make sure of it

We don't spray & pray. We are highly proactive & tailor our approach, using our relationships to get results & exceed KPIs.


We are your team

We immerse ourselves in our client’s world & we are an extension of their team. We are nimble & move quickly too! 

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We want to learn about you! 

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