Case Studies
Lo Bros
Reinvigorate interest in Lo Bros Cola & create chatter about the better-for-you beverage via a creative Influencer focused campaign in both Australia & New Zealand.
Ora Health
To launch Ora, a practitioner grade plant-based supplement brand, into the Australian market. Straight Up PR brought to life a new brand in the midst of a global pandemic & hosted an intimate virtual Event with Media & Influencers in attendance. To support this activity, the team also gifted product to Unpaid Influencers, secured Media placements & explored Brand Collaborations.
Pic's Peanut Butter
To increase brand awareness for Pic’s Peanut Butter & create national exposure for the business via Media, Influencer & Brand relations, activating via Events where relevant. Straight Up PR is the team on the ground in Australia for Pic's.
Whittaker's Choc Cross Bun
To officially launch the Limited Edition Choc Cross Bun Whittaker’s Block, to drive interest & trial in the lead up to Easter, by bringing to life an Event & Creative Mailer, as well as exploring traditional Media Relations.
Rejuvaus
To build presence of cosmeceutical grade skincare range, Rejuvaus, developed by Skin Doctor & Founder of Rejuvenation Clinics of Australia, Dr Garry Cussell.
Rascal & Friends
To increase brand awareness in Australia & drive consumers into Coles supermarket to purchase the product.
Little Label Co
To generate awareness & buzz for Little Label Co's extensive range of high-quality labels & storage solutions.
Zero Co
To increase brand awareness for the Zero Co brand at large & support the brand's World Ocean Day initiative to clean all seven seas of the world.
Oliver's
To generate positive brand awareness for Oliver’s & position the restaurant chain as the leaders in healthy fast food in Australia.
Dr Alissa Knight
To increase Dr Alissa Knights’ profile as a Clinical Psychologist specialising in youth, & drive people to her practice website, The Calming Suite.
Fred Hollows
To increase public awareness & drive sign ups for two major Fred Hollows Foundation initiatives - Fred’s Big Run & Sydney Harbour Hike.
Cockatoo Grove
To increase awareness & build buzz around Cockatoo Grove's Australian Organic Extra Virgin Olive Oil, & position the brand as Australia's go-to olive oil.
Whittaker's Blondie
To support the launch of Whittaker's Caramelised White Chocolate Blondie in Australia & get people talking about (& tasting) their new flavour.
Heaven Leigh
To build Heaven Leigh's profile as a Conscious Living Leader, Straight Up PR executed a Media & Brand Relations campaign, as well as executing Events & Creative Mailers. Straight Up PR also executed a Crisis Management Campaign to announce the Bodhi closure news.
Buddee
To launch Buddee into market, increase awareness & drive Australians into Woolworths & Coles supermarkets to purchase the product.
al.ive body
To launch al.ive body's hair care duo via an immersive Media + Influencer Event, strategic Brand Partnerships & Media Coverage.
Pacific Harvest
To launch Pacific Harvest's Raw Nori Seaweed Snack Packs into the Australian Market via Media Coverage, Brand Collaborations & a Creative Mailer.
Kolorex
To officially launch the new look & feel Kolorex range in Australia & increase brand awareness through exposure in leading Print & Digital Media, as well as Strategic Influencer Partnerships.
She SUPs
To support She SUPs in successfully launching Australia's first Virtual Paddleboarding Event '10K Her Way' & use a local Media approach to build brand awareness.
Well Aligned
To support Well Aligned Chiropractic in navigating the often overwhelming world of PR, Social Media & establishing a strong digital presence.
Euky Bear
To drive awareness of the Euky Bear brand & product range ahead of winter via Paid & Unpaid Influencer engagement.
Wellness by Blair
To raise the profile of Jess Blair in Australia, positioning her as the go-to expert taking a holistic, dual approach to health.
Dental Health Week
Increase awareness & exposure of annual health campaign, Dental Health Week via Media & Influencer relations.
Throat Scope
To launch the Throat Scope business, introducing the innovative product to Australians & generating positive coverage via a tactical Media relations campaign.
Changing Habits
Grow the Changing Habits brand presence in Australia & build upon Cydni O’Meara’s credible expert health profile via a national Media campaign.
Stretch Studio
Launch Australia’s first 1:1 assisted stretching studio, Stretch Studio in Sydney’s Double Bay by creating awareness for the brand on a local & national level.
Pic's Peanut Butter
To officially launch Pic’s Peanut Butter in Australia, creating national awareness of the product range & brand.
ALMO
Officially launch the Almo brand, announce the news of the new Almo Crème & share the business story of Linda Monique via a Media & Influencer Relations campaign.