Case Studies

To build presence of cosmeceutical grade skincare range, Rejuvaus, developed by Skin Doctor & Founder of Rejuvenation Clinics of Australia, Dr Garry Cussell.

To officially launch the Cybex Coya travel stroller in Australia

To increase brand awareness in Australia & drive consumers into Coles supermarket to purchase the product.

To generate awareness & buzz for Little Label Co's extensive range of high-quality labels & storage solutions.

To increase brand awareness for the Zero Co brand at large & support the brand's World Ocean Day initiative to clean all seven seas of the world.

To generate positive brand awareness for Oliver’s & position the restaurant chain as the leaders in healthy fast food in Australia.

To increase Dr Alissa Knights’ profile as a Clinical Psychologist specialising in youth, & drive people to her practice website, The Calming Suite.

To increase public awareness & drive sign ups for two major Fred Hollows Foundation initiatives - Fred’s Big Run & Sydney Harbour Hike.

To increase awareness & build buzz around Cockatoo Grove's Australian Organic Extra Virgin Olive Oil, & position the brand as Australia's go-to olive oil.

To support the launch of Whittaker's Caramelised White Chocolate Blondie in Australia & get people talking about (& tasting) their new flavour.

To build Heaven Leigh's profile as a Conscious Living Leader, Straight Up PR executed a Media & Brand Relations campaign, as well as executing Events & Creative Mailers. Straight Up PR also executed a Crisis Management Campaign to announce the Bodhi closure news.

To launch Buddee into market, increase awareness & drive Australians into Woolworths & Coles supermarkets to purchase the product.