Zero Co
To increase brand awareness for the Zero Co brand at large & support the brand's World Ocean Day initiative to clean all seven seas of the world.
The Brief
To increase brand awareness for the Zero Co brand at large & support the brand's World Ocean Day initiative to clean all seven seas of the world, through a strategic Media, Influencer & Brand Collaborations campaign.
Result Highlights
- Secured profiling opportunities for Zero Co's Founder Mike Smith in the likes of Kochie's Business Builders, Onya Magazine, 9Honey, Stayling Alive & Rich, Funny Business & Mindful Biz
- Landed product placement features in top tier titles including RUSSH, New Idea & Woman's Day
- The Today Show featured Zero Co's World Ocean Day initiative via the show's first ever underwater live cross
- We engaged Influencers to promote the clean up through unpaid social posts, & secured coverage from the likes of Beau Walker, Blaze Angel, Veronica Milsom & Sue Kang
- Engaged local businesses to support the World Ocean Day cause including Zoii, Ruby Lane, SISSUU & She SUPs
Campaign Length
3 months