Straight Up PR's Influencer Marketing service connects you with relevant Influencers to help influence purchase decisions & drive more conversations for your Health, Lifestyle, Fitness & Wellbeing business.
The Influencer landscape is forever changing & evolving & forms a huge part of a lot of our client’s campaigns. Influencers have the power to drive more people towards our client’s products & services. This is because consumers trust the recommendations made by their favourite Influencers. At Straight Up PR we use this approach to influence purchase decisions & drive more conversations.
Why Influencer Marketing?
Drive more conversations with your clients / customers
Influence purchase decisions
Increased brand exposure & awareness
Working with Influencers
At Straight Up PR we work with Influencers on a paid & unpaid basis. Depending if our clients have budget for paid partnerships & if ethically they feel compelled to pay Influencers for authentic exposure, is how we determine if we pay Influencers or not. We take our Influencer selection approach seriously & only recommend & work with Influencers who have good reach, high engagement, a positive reputation & a relevant audience & tone of voice.
Increase engagement & conversion
We have also found that engaging with Influencers as ‘Brand Advocates’ & to share content across a period of time rather than one-off posts has a better response for our clients & therefore we like to set up these sorts of partnerships where we can.
Creating engaging content with Influencer Marketing
We work with Influencers to create engaging content for your business, for example;
· Execute giveaways
· Post reviews
· Attend & cover events
· Host Q&A sessions or live content
· Complete page takeovers
· Share unboxings
Want the power to drive more people towards your products & services?