Media Relations
We are Sydney & Singapore based PR Agency specialising in Media Relations for
Better-For-You brands in Australia, New Zealand & Singapore. We represent you, with targeted relevant approaches to the media that get results!
Targeting the right media coverage
Media Relations delivers coverage across a range of channels from TV, Radio, Magazines & Newspaper to blogs & podcasts. We "don't spray & pray". We target specific platforms, programs & publications, making it easy for publications to cover our clients.
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At the beginning of each campaign period, we design a media outreach strategy to best engage with your target audience & set KPIs to define success.
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We work with the Media on a range of different story opportunities including:
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profile pieces
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feature stories
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product reviews & placement
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event/social coverage
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business/trade or lifestyle news
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expert opinion pieces
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grassroots stories
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photo opportunities
Why you need Media Relations
It's the backbone of any PR campaign. With an ever-changing media landscape - the media have an abundance of content to choose from - we help make sure your messages stand out with journiisets, editors, producers & bloggers.
Media Relations is a time-consuming process that requires diligence, creativity & an understanding of how the Media operates. It isn’t a quick fix, but rather an investment that pays dividends through genuine brand awareness.
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Why the Straight Up PR Media Relations process works:
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We maintain our database daily we know the who's who of publications, programs & podcasts
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We invest in relationships with the media - we have rapport, built over time, lunch & chai :)
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We personalise every outreach - we don't spam
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We apply our creative flair to each campaign to ensure they stand out
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To put it briefly, we make it easy for the media to talk about our clients.
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