Media Relations

Targeting the right media coverage

Traditional Media coverage comes in the form of TV, Radio, Podcasts, Magazines & Newspaper coverage. Depending on our client’s needs, at the beginning of each campaign period we will set KPIs & decide what medium their target audiences are currently consuming Media wise & ensure they are included in our outreach.

We work with the Media on a range of different story opportunities including, profile pieces, feature stories, product reviews, event / social coverage, business / trade or lifestyle news, expert opinion pieces as well as grassroots stories & photo opportunities.

Why you need Media Relations

Hiring a Media Relations agency is an investment for your Health, Lifestyle, Fitness & Wellbeing business.

Media Relations is a very time-consuming process that requires diligence, creativity & an understanding of how the Media operates. It isn’t a quick fix, but rather an investment that pays dividends through genuine brand awareness.

At Straight Up PR we are always investing time in ensuring our Media contacts are up to date & regularly meet up in person to continue to build rapport. We only ever share highly relevant & targeted content with Media, so they know they can always trust us to deliver the news they are going to want to hear about. It’s our reputation on the line too at the end of the day. We want the Media to want to hear from us.