Media Relations

We are Sydney based PR Agency specialising in Media Relations for better for you brands. We represent you, with target relevant approaches to the media that get results!

Targeting the right media coverage

Media Relations delivers coverage across a range of channels from TV, Radio, Magazines & Newspaper to blogs & podcasts. We "don't spray and pray" We target specific platforms, programs and publications, making it easy for publications to cover our clients. 

At the beginning of each campaign period, we design a media outreach strategy to best engage with your target audience and set KPIs to define success. 

We work with the Media on a range of different story opportunities including:

  • profile pieces

  • feature stories

  • product reviews

  • event/social coverage

  • business/trade or lifestyle news

  • expert opinion pieces

  • grassroots stories

  • photo opportunities

Why you need Media Relations

Its the backbone of any PR campaign. With an ever-changing media landscape - the media have an abundance of content to choose from - we help make sure your messages stand out with journiisets, editors, producers and bloggers.


Media Relations is a time-consuming process that requires diligence, creativity & an understanding of how the Media operates. It isn’t a quick fix, but rather an investment that pays dividends through genuine brand awareness.

Why the Straight Up PR Media Relations process works: 

  • We  maintain our database daily we know the whos who of publications, programs and podcasts 

  • We invest in relationships with the media - we have rapport, built over time, lunch and coffee.  

  • We personalise every outreach - we don't spam

  • We apply our creative flair to each campaign to ensure they stand out

To put it briefly, we make it easy for the media to talk about our clients. 

Let's Talk!

Get more relevant & targeted Media coverage for your Health, Lifestyle, Fitness & better-for-you business.