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Media Relations

We are Sydney & Singapore based PR Agency specialising in Media Relations for
Better-For-You brands in Australia, New Zealand & Singapore. We represent you, with targeted relevant approaches to the media that get results!
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Targeting the right media coverage

Media Relations delivers coverage across a range of channels from TV, Radio, Magazines & Newspaper to blogs & podcasts. We "don't spray & pray". We target specific platforms, programs & publications, making it easy for publications to cover our clients. 

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At the beginning of each campaign period, we design a media outreach strategy to best engage with your target audience & set KPIs to define success. 

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We work with the Media on a range of different story opportunities including:

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  • profile pieces

  • feature stories

  • product reviews & placement 

  • event/social coverage

  • business/trade or lifestyle news

  • expert opinion pieces

  • grassroots stories

  • photo opportunities

Why you need Media Relations

It's the backbone of any PR campaign. With an ever-changing media landscape - the media have an abundance of content to choose from - we help make sure your messages stand out with journiisets, editors, producers & bloggers.

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Media Relations is a time-consuming process that requires diligence, creativity & an understanding of how the Media operates. It isn’t a quick fix, but rather an investment that pays dividends through genuine brand awareness.

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Why the Straight Up PR Media Relations process works: 

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  • We  maintain our database daily we know the who's who of publications, programs & podcasts 

  • We invest in relationships with the media - we have rapport, built over time, lunch & chai :)   

  • We personalise every outreach - we don't spam

  • We apply our creative flair to each campaign to ensure they stand out

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To put it briefly, we make it easy for the media to talk about our clients. 

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Let's Talk!

Get more relevant & targeted Media coverage for your Health & Wellness & Better-For-You brand

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