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To officially launch the Cybex Coya travel stroller in Australia.

The Brief

To officially launch the Cybex Coya travel stroller in Australia, this campaign involved an Event Activation, Media Relations & Influencer Gifting Send-Outs o create buzz around the Coya’s unique features & build presence in the market.

Result Highlights

- Hosted a luxe outdoor picnic at Ruschutters Bay Park in Sydney with Key Media & Influencers in attendance, giving guests the opportunity to learn more about the Coya & trial the product in person
- All guests received their own Cybex Coya. With over 60 Instagram shares, social coverage had a combined reach of over 1,029,042 amongst attendees
- Engaged Genevieve Muir, Parent Educator & Founder of Connected Parenting as Event Host & Media Spokesperson. Guests enjoyed an informative panel discussion between Gen, Content Creator & New Mum, Jessie Khoo & a Cybex representative.
- Secured Media coverage in top tier publications including 9Honey, Bounty Parents & Kidspot, along with other parenting outlets including Kiindred, Kiddo Mag & Mouths of Mums, the latter of which involved an online competition giving away a Cybex Coya
- Explored further Influencer gifting opportunities in exchange for social content with the likes of Renee Bargh, Monika Rad, Gemma Forsyth, Jessie Khoo & Sarah Marie Fahd, which resulted in an estimated total reach of over 1 million

Campaign Length

3 months

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