Cybex
To officially launch the Cybex Coya travel stroller in Australia
The Brief
To officially launch the Cybex Coya travel stroller in Australia, this campaign involved an Event Activation, Media Relations & Influencer Gifting Send-Outs o create buzz around the Coya’s unique features & build presence in the market.
Result Highlights
- Hosted a luxe outdoor picnic at Ruschutters Bay Park in Sydney with Key Media & Influencers in attendance, giving guests the opportunity to learn more about the Coya & trial the product in person
- All guests received their own Cybex Coya. With over 60 Instagram shares, social coverage had a combined reach of over 1,029,042 amongst attendees
- Engaged Genevieve Muir, Parent Educator & Founder of Connected Parenting as Event Host & Media Spokesperson. Guests enjoyed an informative panel discussion between Gen, Content Creator & New Mum, Jessie Khoo & a Cybex representative.
- Secured Media coverage in top tier publications including 9Honey, Bounty Parents & Kidspot, along with other parenting outlets including Kiindred, Kiddo Mag & Mouths of Mums, the latter of which involved an online competition giving away a Cybex Coya
- Explored further Influencer gifting opportunities in exchange for social content with the likes of Renee Bargh, Monika Rad, Gemma Forsyth, Jessie Khoo & Sarah Marie Fahd, which resulted in an estimated total reach of over 1 million
Campaign Length
3 months