Little Label Co
To generate awareness & buzz for Little Label Co's extensive range of high-quality labels & storage solutions.
The Brief
To generate awareness & buzz for Little Label Co's extensive range of high-quality labels & storage solutions. The team at Straight Up PR executed an integrated Media, Influencer & Brand Collaborations campaign, & brought to life an Event to celebrate the launch of Little Label Co's retail space & showroom.
Result Highlights
- Launch Event where local Media, Influencers & Brands were invited for a free shopping experience & a hyper organised table grazing spread
- The Event was co-hosted by leading organisational Influencer, Steph Pase
- Top tier Media Coverage in the likes of 9Honey, New Idea, Body+Soul, Bounty Parents & Interiors Addict
- Secured business features for Little Label Co Founder, Natalie Manoushian, in the likes of Mindful Biz, Onya Magazine, She Defined & Northern Beaches Mums
- Secured unpaid Social Coverage from high profile Influencers including Sarah's Day, Katie Lolas, Gemma Peanut, Amy Lee Active, Alisa & Lysandra Fraser, Keira Rumble & Carissa Smart
- Brought to life targeted Brand Collaborations with the likes of Goodness Me Box, Organise You, Lo Bros & Mingle Seasoning
Campaign Length
8 months