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Dr Alissa Knight
To increase Dr Alissa Knights’ profile as a Clinical Psychologist specialising in youth, & drive people to her practice website, The Calming Suite.
The Brief
To increase Dr Alissa Knights’ profile as a Clinical Psychologist specialising in youth, & drive people to her practice website, The Calming Suite, Straight Up PR executed a Media Relations campaign.
Result Highlights
- Secured Online Media Coverage in cultural & parenting titles including Bounty Parents, Body+Soul, WHO Magazine, Pure Health Hub & Women’s Health
- Secured Print Media features in Wellbeing Magazine & Body+Soul
- Landed Podcast interview opportunities for Alissa on Healthy-ish & Differently Brained
- Introduced Alissa to key Media contacts who have her details on file for when expert commentary is needed, including Channel 7: Sunrise, The Morning Show & ABC Radio
- Reached over 6 million Australians throughout our campaign
Campaign Length
3 months
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