Cockatoo Grove
To increase awareness & build buzz around Cockatoo Grove's Australian Organic Extra Virgin Olive Oil, & position the brand as Australia's go-to olive oil.
The Brief
To increase awareness & build buzz around Cockatoo Grove's Australian Organic Extra Virgin Olive Oil, & position the brand as Australia's go-to olive oil.
Result Highlights
- Secured Top Tier Media Coverage in the likes of Better Homes & Gardens, SBS, Woman's Day: Kitchen HQ, Australian Women's Weekly & Healthy Food Guide
- Trade Coverage in key titles including Inside FMCG & Retail World (Print & Online)
- Brought to life Brand Collaborations with like-minded brands, including the likes of Sonoma Bread, Organic Scarecrow & Into The Wild
- Collaborated with high-profile recipe creator, Gather & Feast, to bring to life a Creative Mailer whereby micro & macro Influencers received all ingredients to make an olive oil pasta recipe at-home & shared via Instagram
- Received unpaid Social Media Coverage from 40+ leading Influencers, including unpaid Reels from the likes of Simon Toohey, Sarah MacDonald, Liv Kaplan, Jason Roberts, Jacqueline Alwill & Luke Hines
- Reached almost 10 million people throughout our campaign
Campaign Length
12 months