al.ive body
To launch al.ive body's hair care duo via an immersive Media + Influencer Event, strategic Brand Partnerships & Media Coverage.
The Brief
To launch al.ive body's hair care duo via an immersive Media + Influencer Event, strategic Brand Partnerships & Media Coverage, as well as increasing brand awareness for the wider al.ive body range.
Result Highlights
- Brought to life an intimate, experiential Media & Influencer Event in collaboration with luxe sauna house, Rimba Sweat
- Combined Influencer reach was over 1M & 4x top tier Influencers posted Instagram Reels to document the Event
- The Event venue was secured in a contra capacity
- Secured Media Coverage in leading health & beauty titles including the likes of Cos Beauty, Beauty Crew, Women's Health, Homes to Love, Aus Women's Weekly, Body+Soul, Spa+Wellness & Real Living
- The Holiday Gifting Collection was featured in Christmas Gift Guides including Surf Coast Times, Armstrong Creek Times, Beauty Crew & Lux Nomade
- Secured Media Opportunities for al.ive body Founders, Alisa & Lysandra Fraser, via the likes of Mindful Biz Podcast, TDF Talks, Behind The Brands Podcast & Healthy-ish Podcast
- Secured Brand Collaborations with like-minded brands including VIVE Active, Gritty Pretty, Health Lab, Flow Athletic, AACTA, Midnight Mischief & Aloca Homes
Campaign Length
4 months