Rejuvaus
To build presence of cosmeceutical grade skincare range, Rejuvaus, developed by Skin Doctor & Founder of Rejuvenation Clinics of Australia, Dr Garry Cussell.
The Brief
To build presence of cosmeceutical grade skincare range, Rejuvaus, developed by Skin Doctor & Founder of Rejuvenation Clinics of Australia, Dr Garry Cussell. As part of the campaign, Straight Up PR employed tactics including a launch event, along with Media & Influencer relations to help build awareness & educate the consumer on Rejuvaus’ unique formulations & benefits.
Result Highlights
- Executed a successful event held at the Rejuvenation Clinics of Australia in Barangaroo, whereby select key Media were in attendance including Beauticate, Marie Claire & Prevention Magazine
- Guests were welcomed with a skin tonic upon arrival, before being treated to a personalised facial, with the opportunity to have one-on-one time with Dr Garry Cussell to learn more about the Rejuvaus range.
- Straight Up PR secured top tier Media coverage in publications including Beauticate & Marie Claire
- Explored gifting opportunities which lead to Media coverage in publications including Body&Soul, POPSUGAR, Ageless by Rescu, Caviar Feeling & En-Route
- Engaged Paid Influencers to create content which was amplified & used across Rejuvaus social channels with the likes of Jayde Taylor (@drivenbybeauty) & Jhyll Teplin (@healthy_skincare)
- Secured Katie Williams (@lifeofkatiewilliams) as an Ambassador for a 6-month content partnership
Campaign Length
6 months