ALMO

Officially launch the Almo brand, announce the news of the new Almo Crème & share the business story of Linda Monique via a Media & Influencer Relations campaign.

The Brief

Officially launch the Almo brand, announce the news of the new Almo Crème & share the business story of Linda Monique via a Media & Influencer Relations campaign. The Media relations component of the campaign included sharing a Media release to key publications across health, lifestyle, trade & business publications, which accompanied pitch emails with bespoke story angles along with Linda’s Biography. Stories varied from product placement, recipe features, business/entrepreneurial interviews with Linda as well as podcast opportunities. The Influencer relations involved Straight Up PR sending out Almo product to key Influencers who agreed to receiving, trialing & sharing the product across their Instagram account in an unpaid capacity. To add a creative element to the campaign, Straight Up PR organised a morning coffee drop off for journalists. Receiving personalised orders, Straight Up PR partnered with a Surry Hills café who used Almo in the coffee orders so the journalists could enjoy their morning coffee with an Almo difference.

Result Highlights

- Trade coverage in Food & Drink Business (print & online), Inside FMCG, Packaging News, Australian Retailer

- Podcast interviews on Mindful Biz, Monica Kade Podcast, The Uncommon

- Recipe features on Triple White, POPSUGAR, Sporteluxe

- Product placement features in MiNDFOOD, Women’s Health

- Business online interviews with Dynamic Business, SmartCompany

- All Influencers who received product posted about it on Instagram

- Secured an award nomination which led to Linda Monique winning SmartCompany’s #1 Breakaway Success of 2019

- Delivered Coffees with Almo to the Mamamia Editorial Team along with journalists at the Pedestrian Group

Campaign Length

4 months

PR Information

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