Dental Health Week

Increase awareness & exposure of annual health campaign, Dental Health Week via Media & Influencer relations.

The Brief

Increase awareness & exposure of annual health campaign, Dental Health Week via Media & Influencer relations in order to spread the message about the importance of oral health & hygiene & to encourage Australians to visit the dentist. This campaign included the engagement of an external Spokesperson who could be leveraged for Media opportunities & social media posts, along with the credible dentists at the Australian Dental Association.

Result Highlights

- Secured external Spokesperson, Matt Sinclair

- Mainstream print mention in a syndicated body+soul piece across Sunday Telegraph, Sunday Herald, Sunday Mail in Brisbane & Adelaide & Sunday Tasmanian

- Online features with MiNDFOOD, Women’s Health, Men’s Health, The Senior, body+soul, Bite Magazine

- Regional pieces of coverage across print & online

- Radio talkback interviews on ABC Southern QLD, ABC Sunshine Coast, 6PR Brekky Show Perth, Radio 101.5 Adelaide

- Regional TV opportunity with WIN Townsville

- Hundreds of radio news grabs

- Unpaid Influencer posts by Joel Feren, Cassey Maynard, Amy Giannotti

- Paid Influencer posts by The Biting Truth, Hello Poppy Lee, The Unrefined

Campaign Length

4 months

PR Information

PR Sydney

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