Whittaker's Blondie
To support the launch of Whittaker's Caramelised White Chocolate Blondie in Australia & get people talking about (& tasting) their new flavour.
The Brief
To support the launch of Whittaker's Caramelised White Chocolate Blondie in Australia & get people talking about (& tasting) their new flavour.
Result Highlights
- Partnered with iconic Aussie swim label, Budgy Smuggler, to design exclusive swimwear pieces with Whittaker's signature gold logo & branding (bucket hats, one-piece & Budgy Smugglers) which were personalised & sent to Influencers with Blondie chocolate
- Set up a gelato cart outside the iconic Flagship store in Bondi whereby customers & by-passers were offered complimentary gelato & invited to help themselves to blocks of Whittaker's Blondie to try
- Sampling staff who handed out Blondie chocolate were also decked out in the exclusive swimwear designs which were created as part of the playful collaboration between Whittaker’s x Budgy Smuggler.
-Additional elements included a sustainable - balloon installation, ceiling-to-floor branded decals, fun tunes & a Photographer/Videographer to capture content on the day. People were directed to purchase from Woolworths, Coles & selected IGA Stores.
Campaign Length
Project based