Whittaker's Choc Cross Bun
To officially launch the Limited Edition Choc Cross Bun Whittaker’s Block, to drive interest & trial in the lead up to Easter, by bringing to life an Event & Creative Mailer, as well as exploring traditional Media Relations.
The Brief
To officially launch the Limited Edition Choc Cross Bun Whittaker’s Block, to drive interest & trial in the lead up to Easter, by bringing to life an Event & Creative Mailer, as well as exploring traditional Media Relations.
Result Highlights
- Secured Media coverage with the likes of News.com.au, Better Homes & Gardens, Woman’s Day, Daily Mail & Delicious
- Brought to life a creative Event concept & hosted 20 Influencers for an Easter Egg Painting Session, with multidisciplinary artist, Damon Downey - Influencer Attendees included Liz / Pretty Progress, Alisha Bhojwani, Lisa Hyde & Sketch She - over 40 Instagram Stories were shared, 3 IG Feed & Reel Posts
- Seeded the Choc Cross Bun Block to key TikTok/IG Food Reviewers to help create hype & awareness, including the likes of Russ Eats & Michael Jaime
- Collaborated with iconic bakeries in Sydney & Melbourne, to create a Hot Cross Bun with the Choc Cross Bun Block, which they would share at their various locations
*Sonoma in Sydney sold Choc Cross Buns in branded boxes for 3 weeks
*Rustica HQ in Melbourne sold Choc Cross Buns in branded boxes for 2 weeks
- Sent out Influencer Boxes with the Hot Cross Buns with Whittaker’s Blocks in Sydney & Melbourne to the likes of Emelia Jackson, Helena & Vikki, Amy Gerard, Jessica Nguyen
- Overall campaign reach of over 9,100,000
Campaign Length
Retained Client