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Little Label Co's Retail Launch

Updated: Mar 10, 2023

We had the pleasure of bringing to life an experiential Media & Influencer Event for our wonderful client, Little Label Co at their retail space & showroom in Frenchs Forest. At Straight Up PR, we’re all about creating tailored & memorable experiences that deliver impactful results for our clients - which is exactly what we did.

Guests were invited to experience a free shopping event, choosing any Little Label Co product/s to the value of $100 whilst grazing on a hyper organised (& colour coordinated) snack spread put on by @straightup_spreads. Natalie, the Founder of Little Label Co, shared a bit about her journey & love for all things organisation, inspiring guests with her insights on how organisation enhances productivity, saves time & improves overall quality of life.



Natalie also shared how Instagram played a major role in the growth of her business, & how she has formed amazing relationships through this platform, both professionally & personally. Over seven years ago, Natalie connected with fellow organisation lover & mum blogger, Steph Pase from @justanothermummyblog, & the pair have continued to support one another to this day. Steph attended our Event, contributing her gorgeous planners to the goodie bags & spoke alongside Natalie, sharing a bit about her own journey & the important role Little Label Co has played. This beautiful alignment between Natalie & Steph is a testament to the power of social media, & how it can be used as a tool to support business growth.



The Showroom & Event space was described by guests as ‘heaven’, & resulted in coverage from 16+ top tier Media & Influencers, as well as Media features in leading print & digital titles including Body+Soul & The Interiors Addict. Strong personal connections were established & guests left equipped with Little Label Co products to up-level their home organisation.


Here, we chat to Natalie about her story first-hand, including some of the biggest lessons she’s learnt in business, career highlights & her favourite moments from the event.


Q&A with Natalie Manoushian - Founder of Little Label Co


What inspired you to start Little Label Co?

Organising has always been my passion. I was in the corporate world before having kids & I was lucky enough to be home with them the first couple of years, but being home with them made me realise I didn’t want to go back to the corporate world. I wanted a job that fulfilled me, that I was passionate about & offered flexibility so I can be there at every school pick up & drop off. Around the same time we had just moved interstate which took a toll on my mental & physical health. Organising / labelling was essential & helped me get through those tough times, this is when I decided that I wanted to turn my passion into a business so that others can feel the same satisfaction, happiness & calm organisation brings to me.


What is the biggest lesson you’ve learnt since starting your business?

It has been a huge learning curve & I am still learning to this day. My biggest lesson would be that the fear of doing something is always greater than actually doing it. I’ve learnt that fear actually slows you down, to not overthink it, embrace it & just do it!


What is your career highlight to-date?

There are so many but my top 3 would have to be:

  • Travelling overseas to the world’s largest homewares expo

  • Distributing our products to international retailers

  • Opening / launching our retail store

What did you love most about the Little Label Co event?

Without doubt it was meeting all my lovely customers, influencers & insta-friends face to face. Being a predominantly online business, you don’t get to do this much. Having them in the showroom, seeing their excitement during their shopping experience was a great feeling.


If you're looking to launch a product, service or new space, get in touch with us at Hannah@StraightUpPR.com.au & we can create magic together!

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