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Sister Agency unveiled - Meet Straight Up Studio

We are proud to officially announce our Sister Agency, Straight Up Studio – a one stop shop for all things branding, design, content & digital marketing.

Working with better-for-you brands in Australia & New Zealand, we are passionate about elevating current & emerging businesses in the health & wellness industry.

Born from a desire to help brands move from simply an idea to a business, Hannah O’Donnell founded Straight Up Studio as she has seen first-hand the negative impacts that come from launching a ‘not so finished’ brand into the market.

Working in the PR industry for over 15 years & running Straight Up PR has equipped Hannah with the skills & understanding to know exactly what brands need before they’re ready to reach their customers. “It all starts with knowing your brand & owning your story. Let’s face it, if you don’t have a clear message, product, call-to-action & place for your customers to visit to learn more, connect or buy from you, then you might as well not bother”, Hannah says.

Every brand has a story, & it’s Straight Up Studio’s mission to bring this to life through inspired branding, design & marketing – whether this be logo concepts/design, website, social media tiles, fresh imagery, marketing collateral, SEO, copywriting, or style guidelines.

Specialising in the wellness space, the team at Straight Up Studio pride themselves on their ability to think strategically, creatively & always being one step ahead of the industry. A shift Hannah noticed more recently is the increasing prevalence of better-for-youbrands, moving away from the idea of a ‘perfect’ way of living. Strongly resonating with Hannah & her team, this approach has been embraced by both Straight Up PR & Straight Up Studio.

“We strive to be the best we can be, & do our best work for clients, in an authentic & Straight Up way. We’re not perfect, but we’re better”, says Hannah.

To learn more about Straight Up Studio & how we can take your brand to the next level, get in touch at - we'd love to chat!


Want to work together?

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