Leading PR agency for better-for-you & lifestyle brands, Straight Up PR is celebrating a milestone anniversary, marking a decade of PR campaigns & activations for its clients & withstanding the odds that only one in three small businesses get to the 10-year mark & live to tell the tale.
The celebration caps off another year of growth for the agency, surviving through tremulous times with media publications closing, a pandemic, forced industry redundancies, talent shortages, cancelled events & activations, & the rise of social media platforms, AI, hybrid working & Influencers, & demise of blogs & phone calls. Founded in October 2013 by Hannah O’Donnell, Straight Up PR has continuously evolved to meet the ever-changing needs of the PR industry. With a commitment to delivering results that matter most for clients, & exceeding expectations, Straight Up PR has become a trusted partner for businesses of all sizes, seeking to enhance their brand presence & reputation through creative thinking & strategic execution.
Hannah O’Donnell, Founder & Managing Director of Straight Up PR, says, “Reaching this significant milestone is not a small feat for a business. Over the span of 10 years, we’ve seen social media platforms take off, as well as Influencer marketing, the media landscape has change immensely, & we’ve survived the great resignation & a pandemic. It’s our innovative mindset that sets us apart. We’re not just writing & sending media releases, we’re weaving narratives, creating experiences & setting trends. We are providing more than just PR; we provide our clients an experience. O’Donnell continues, “I’m proud of how far we’ve come & what we’ve been able to achieve & withstand over the years & look forward to continuing to evolve to ensure we’re delivering impactful campaigns for our clients & fostering a team culture where everyone succeeds, professionally & personally.”
Over the years, Straight Up PR has worked with the likes of Dari’s, Melrose Health, the Australian Dental Association, Freedom Foods, Caruso’s, Lifeline, Zero Co, Dr Bronner’s, Al.ive Body, Braun, Euky Bear, Vegepod, Billabong Retreat, & continues to work with the likes of Pic’s Peanut Butter, Proper Crisps, Whittaker’s Chocolate, Beerenberg, VisitCanberra & Lo Bros Kombucha.