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Straight Up PR Continues to Prosper with Organic Business Growth

We wanted to share some exciting news about our five new clients that have recently joined the Straight Up PR family. See Media Release below.

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed five new business wins to its client portfolio in early 2018, including Changing Habits, Unichi Wellness, enerGi, SleepX and Healthie Hampers.

Occupying a niche in the health and wellness space, Straight Up PR continues to expand its client base with a range of innovative products, services and leading experts.

“I am thrilled to welcome our new clients to the Straight Up PR family. We are so proud that these brands chose to work with us, consolidating our business growth and reputation in the health and wellness industry. We love working with clients that are making a positive impact in the community, delivering unique offerings that are beneficial to the health-conscious consumer. We look forward to a big year, working collaboratively with our clients and friends in the industry”, said Hannah O’Donnell, Managing Director and Founder of Straight Up PR.

The agency continues to pride itself on its knowledge of the industry, infectious energy, ‘straight up’ approach and a genuine love for their work. Using their strong relationships with media and influencers, Straight Up PR connects their clients with the people they care about, and delivers meaningful public relations campaigns and advice that meets their core needs.

Founder of internationally recognised company, Changing Habits, Cyndi O’Meara, is a leading nutritional expert who saw an organic fit with Straight Up PR, as they were a business that shared her values and could help build upon the company’s success.

Cyndi O’Meara said: “We’re thrilled to be working with Straight Up PR as they truly align with the Changing Habits business and life philosophy. The team are genuinely passionate about the health and wellness industry, and we look forward to achieving great things together this year.”

Straight Up PR’s projects will include bespoke PR services and influencer marketing packages, specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, strategic management, press office management and social media support.

The agency will also continue to expand its Straight Up People offering, with personalities, experts and influencers in the health and wellbeing space.

The brands join retained clients and talent (among others), including Pic’s Peanut Butter, Next Evolution Performance, Steph Lowe (The Natural Nutritionist), Leanne Ward (The Fitness Dietitian) and Cassey Maynard (BUF Girls Fitness Expert), who will continue working with Straight Up PR.

 Here is more info about our new clients:

  • Changing Habits – A company that strives to improve the lives of generations and make a significant and lasting impact in the health industry. The holistic health destination serves as a one-stop shop for wellness products, programs and guides to help nourish yourself and your family. For more info, visit:

  • Unichi Wellness – A boutique company specialising in the development of health supplements and premium skincare products using the latest scientific research and sustainable, innovative ingredients from Australia and around the world. For more info, visit:

  • Set The Bar / enerGi – Set The Bar are passionate about providing sportspeople, diabetic and healthy-minded consumers with professionally formulated food products that they can trust. Inspired and advised by the founder of one of Australia’s leading health supplement companies, Set The Bar’s enerGi Bio Bars are a professionally formulated sports food in a convenient snack bar designed to keep your blood sugar steady, help maintain a healthy weight and ensure sustained energy. For more info, visit:

  • SleepX – An online bedding retailer offering premium Australian-made bed in a box mattresses and accessories, giving customers a choice of different comfort levels and sizes, a 120 night trial and four-hour metro delivery. For more info, visit:

  • Healthie Hampers – A gift hamper delivery service containing sugar-free, dairy-free and grain-free foods designed to help reduce inflammation, restore the body in times of sickness and provide real food alternatives for optimal health. Healthie Hampers is founded by Monica Yates, a certified Wellness Coach who studies the power of foods to heal the human body. For more info, visit:


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