Wicked x ORDO launch limited-edition electric toothbrushes

Image source: ORDO

Where enchanting character designs meets exceptional performance for a truly

spellbinding brushing experience.

Get ready to add a little bit of magic to your daily routine! UK’s leading oral care brand,

ORDO, has teamed up with global phenomenon, Wicked, to launch a dazzling new

collection of electric toothbrushes and accessories.

Inspired by the hit musical and film franchise, the Wicked x ORDO collection features

iconic characters, Glinda Upland and Elphaba Thropp and is designed to bring a touch

of enchantment to the everyday – suited for teens, adults and children aged 8+ years.

The collection includes ORDO’s best-selling Sonic Lite electric toothbrush and the

brand-new Sonic Edge model, both reimagined with a spellbinding Wicked twist.

The ORDO Sonic Lite Electric Toothbrush ($79.99) has been given the Wicked treatment

with the Glinda Upland and Elphaba Thropp Edition – each featuring 35,000 sonic

pulses per minute, two brushing modes (Clean and Sensitive) and a lightweight, travel-

ready design.

The Sonic Lite Electric Toothbrushes are also suitable for braces and dental work, making them ideal for young Wicked fans. With USB-C charging and a battery that lasts

over five weeks, they deliver both convenience and performance.

Deputing in Popular Pink and Wicked Green, the ORDO Sonic Edge Electric Toothbrush

($52.99) also gets a magical Wicked makeover. Powered by a reimagined motor system

that maximises vibration efficiency for deep plaque removal and smarter energy use, it

delivers performance that punches well above its size. With precision engineering,

USB-C charging, and up to six weeks of battery life, the Sonic Edge offers premium,

dentist-approved cleaning in a sleek, travel-friendly form – without the premium price

tag.

Consumers also get to accessorise their brush with ORDO’s themed toothbrush

toppers, which also doubles as a hygienic travel cap with built-in antimicrobial

protection ($15.99) – choose from Glinda’s shimmering tiara or Elphaba’s iconic black

hat. Both click-on accessories are compatible with ORDO’s Sonic Lite, Sonic Edge, and

Sonic+ brushes.

The ORDO x Wicked limited-edition range lands in Australia on 18th September 2025, ready to work its magic on au.ordolife.com.au. The range will then be available

exclusively at TVSN from 25th to 30th September, followed by a phased release into

Myer, David Jones and The Good Guys.

Visit au.ordolife.com.au for more.