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Sydney based brand participation agency, 31ST:SECOND, who have an impressive list of clients including Arnotts, Campbells and Unilever, have announced their expansion to Melbourne this month.

The award-winning agency have set up shop in Melbourne and have appointed former Oxygen Marketing Client Service Director, Will Feutrill to head the team.

Will has spent over 10 years in the industry and has been responsible for global campaigns for Michelin, as well as managing key accounts including AAMI, Holden and Coca Cola, delivering award-winning campaigns across above-the-line, below-the-line, digital and social.

31ST:SECOND’s Executive Creative Director, Rachael Egan said: “We are delighted to have Will heading up our new office and bringing the 31ST:SECOND philosophy to Melbourne. We have no doubt that he will further boost our brand as one of Australia’s leading independent brand activations agencies.”

Read more on their expansion on Mumbrella, B&T, Campaign Brief, Little Black Book and The Stable.

31T:SECOND is a fast-growing, independent brand activations agency that influences purchase decisions in ‘the 31st second’. For more on 31ST:SECOND and their work, visit:


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