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Australians Still Prioritise Low Tox Products

Despite rising living costs, Australians are steadfastly choosing low tox home cleaning products. Recent research highlights that 38% of Australians continue to purchase these eco-friendly alternatives, emphasising a growing trend towards health & environmental consciousness.


The below are some key findings from the research:


  • Health & Safety: Low tox cleaning products are preferred for their benefits, including improved indoor air quality & reduced exposure to harmful chemicals.

  • Sustainability: Consumers are increasingly aware of their environmental impact, opting for products that are biodegradable & eco-friendly.

  • Economic Considerations: Although these products can be more expensive, Australians prioritise health & sustainability over cost savings.



There are so many incredible brands that are nailing the low-tox approach - here are some of our favourites:


  • Euclove: Known for its plant-based, toxin-free cleaning products, Euclove emphasises natural ingredients & effective cleaning solutions.

  • Koala Eco: This brand offers a range of eco-friendly cleaning products made with essential oils & natural ingredients, promoting both safety & sustainability.

  • SimplyClean: SimplyClean focuses on providing non-toxic, allergen-free products that are safe for both people & the planet.

  • Cleaner Days: Committed to sustainability, Cleaner Days produces biodegradable, low-toxin cleaning solutions designed to minimize environmental impact.


This trend showcases the resilience of Australian consumers in maintaining their commitment to health & sustainability, even amidst financial challenges.


If you're looking to increase awareness for your sustainability brand, or learn about how you can share your low-tox impact, please contact us - Hannah@StraightUpPR.com.au



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