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Building Brand Reputation: The Role of E-A-T in Online PR

In the ever-evolving digital landscape, Google continues to refine its algorithms to prioritise websites that demonstrate Expertise, Authoritativeness, & Trustworthiness, AKA, (E-A-T). For businesses aiming to improve their online presence, understanding & leveraging E-A-T principles is crucial.


At Straight Up PR, we recognise that building brand reputation through high-quality content & Media features are essential for standing out in the crowded online marketplace, & love to help our clients gain traction for their business, utilising a strong online PR presence.



What is E-A-T?


E-A-T stands for Expertise, Authoritativeness, & Trustworthiness. These are the key criteria that Google uses to evaluate the quality of content on the web. Let’s break down what each component entails:


  • Expertise: This involves creating content that showcases a deep understanding of the subject matter. It’s about demonstrating that your company or representatives have substantial knowledge & skills in your industry, & you are the experts.

  • Authoritativeness: This refers to the credibility of the content source. Google favours content from recognised authorities in a given field. Featuring in reputable industry publications can significantly boost your authority & helps with SEO as well!

  • Trustworthiness: This aspect focuses on the reliability & accuracy of your content. Building trust involves transparency & it's crucial from a business & brand perspective to build that trust with the public & your target audience.


Strategic Online PR for E-A-T

A strategic online PR approach is essential for leveraging E-A-T effectively. Here’s how we can help:

  • Content Development: We work with you to develop high-quality content that showcases your expertise. Our team ensures that your articles, blog posts, & releases are not only informative but also optimised for search engines.

  • Media Outreach: We identify & connect with key journalists & industry Influencers to secure features for your brand. This proactive approach helps in building your authority in the market.


In the digital age, E-A-T is more than just a buzzword—it’s a critical component of online success. At Straight Up PR, we understand the intricacies of building a robust online presence that aligns with Google’s E-A-T criteria. By focusing on high-quality content & securing industry recognition, we help brands meet these standards, ensuring long-term visibility & credibility in the digital space.


If you're looking to achieve Media opportunities or gain online PR traction, please get in touch! Hannah@StraightUpPR.com.au.

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