At Straight Up PR, we’re all about creating unforgettable moments for our clients, & the recent launch of our client, Ordo’s Arctic Blue toothbrush exclusive to JB Hi-Fi was no exception. Teaming up with REHUB Wellness, we hosted a creator Event that combined health, innovation, & a touch of icy adrenaline.
The Event: More Than Brushing
To showcase Arctic Blue in a way that resonated with its bold identity, we organised a creator Event that went beyond the ordinary. Hosted at REHUB Wellness, a space known for its emphasis on health & well-being, we created a truly immersive experience. The concept? An ‘Arctic Ice Bath Challenge’ that pushed participants to their limits.
The challenge was simple yet thrilling: guests were invited to sit in an ice bath for longer than the two minutes it takes to brush your teeth. This interactive element not only captivated the attendees but created fun content building opportunities - & got people talking, & driving people to JB HIFI to purchase the product.
Collaboration with REHUB Wellness
The partnership with REHUB Wellness was integral to the event’s success. Known for its state-of-the-art facilities and holistic approach to health, REHUB provided the perfect setting for the Arctic Ice Bath Challenge. Guests left not only with a renewed appreciation for oral care but also with a memorable wellness experience - with an Arctic Blue gift bag to take home.
If you're looking for a Creative Event Concept for your product or brand launch, please get in touch!
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