Updated: Jul 13, 2021
You know a PR send out is good when Daily Mail picks it up.
To celebrate Easter 2020, which has fallen in the midst of COVID-19, we conducted a Creative Mailer send out for our client, Pic's Peanut Butter in collaboration with Healthy Luxe.
With the objective of bringing joy & peanut butter filled fun into households around the country, we sent an Easter basket including an easy Pic's Peanut Butter Choc Easter Egg recipe created by Healthy Luxe, along with Easter egg moulds, chocolate from Alter Eco & a Pic's themed colouring in activity with pencils. The Easter bundle was loved by all who received the pack, including TV presenter, model, businesswoman & mama, Rachael Finch.
Rachael shared the Pic's pack on her Instagram Stories & also filmed herself creating the Easter Egg recipe - which was then picked up by Daily Mail. You can read all about it here.
As well as the Daily Mail piece, we were able to achieve over 55 pieces of Instagram Social Media Coverage from 15 send outs, which increased brand awareness for Pic's & drove people to the Pic's Instagram to find out more.